Senior Growth Manager, UKI

About the role

Scaling to $1B ARR and beyond means we need to scale our marketing initiatives in international markets, and that’s where you come in.

Our team’s job is to maximize revenue by efficiently driving sales demos that convert into closed won deals. We do that by running marketing experiments across multiple channels, then rapidly scaling the ones that work.

In this role, you’ll own our direct-to-demo high-intent motion to drive qualified demos for new logo sales within the UK, and potentially other parts of EMEA. You will manage a multi-million dollar annual budget, optimizing performance across existing paid social channels like LinkedIn and Meta, and you will run experiments on other channels like email, review sites and more.

This role is highly cross-functional. You’ll partner closely with our engineering, revenue operations, analytics, marketing operations, and sales teams to help Rippling win.

Your initiatives will directly affect the growth trajectory of all Rippling’s international markets, including APAC, which have a material impact on Rippling’s enterprise value.

Hamid, a partner at Kleiner Perkins, recently said that “Rippling’s growth is in the 1% of the 1%. At their scale, they are one of the fastest growing companies in the world.” As a member of our growth team, you’ll own the end-to-end performance of your channels, diligently optimizing while also exploring new and creative ways to inflect growth. This is a major opportunity for a go-getter and somebody who’s hungry to operate in a fast-paced environment while working with a world class team. We expect you to be a self-starter, analytical, and eager to learn.

What you will do

- Manage a 7-figure annual budget efficiently, hitting or exceeding targets by continuously optimizing channel and campaign allocations on paid social platforms
- Develop channel strategy by understanding our products, buyer pain points, and channel dynamics. You’ll build experimentation roadmaps grounded in sound hypotheses and test & learn. You’ll scale what works
- Create a plan for scaling and testing email and review site channels to expand our audience reach of key personas in finance, HR, and IT across UKI & EMEA
- Improve your campaign efficiency by concepting more resonant creative / graphics, improving qualification processes and lead gen flow, and testing novel technological innovations
- Build and manage relationships. You’ll need to partner closely with our internal teams across brand, analytics, product management, product marketing, sales, and more in order to succeed in this role.
- Analyze data to understand what’s working and what’s not - from reading through replies to writing SQL and hopping into Excel.
- Proactively share insights and wins across the marketing team. You will find successful campaigns/tactics that Rippling roles out across the entire organization

What you will need

- 3-5+ years of experience doing both quantitative and qualitative work in a fast-paced environment
- Strong ownership mindset: motivated by the idea of owning a number, and are not afraid to step up to big challenges. You have a growth mindset and readily look for feedback on how to improve.
- Cross-functional communicator: you communicate proactively and effectively, marshaling internal resources and external partners to keep operations running smoothly
- Stellar written and verbal communication skills. You have an eye for good email & ad copy, and know how to get in the heads of our prospects
- Structured, data-driven problem-solving: you are able to analyze and design solutions to ambiguous problems in ambiguous environments. You have the ability to analyze data to uncover insights, in SQL or Excel, in order to optimize performance towards your goals.
- Inbox 0 mindset: You have the ability to prioritize tasks effectively and handle multiple projects and timelines, ensuring everything is delivered on time and within scope.
- Hackiness and creativity: You’re constantly generating new ideas and are eager to experiment.
- Taking initiative is second nature to you. Without prompting, you’ll dive deep into quantitative and qualitative signals throughout the funnel to find challenges and solutions.
- Bias to speed. We move very quickly, and will expect you to set a similar pace for your product area.
- (Nice to have) German fluency

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a 40 mile radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

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