Communications and Media Officer

11 hours ago

Dublin, Ireland Public Relations Institute of Ireland Full time

Location 26/27 Abbey Street Lower, Dublin 1, D01 K0F1

The Abbey Theatre is seeking an energetic and experienced Communications & Media Officer. They will take ownership of telling the story of productions which appear across the Abbey Theatre’s stages, and of the organisation and its history, to broadcast, print and online media outlets. They will be a crucial link between the Abbey Theatre and the public, through news and media, as well as to its stakeholders through corporate communications.

Traditional media:

- Devise and execute impactful media campaigns to represent the Abbey Theatre’s plays, artists, visiting productions, related events and activities, and the organisation as a whole, nationally and internationally.
- Conduct proactive media outreach and media relations, securing national, regional, local and specialist coverage of Abbey Theatre productions and events.
- Respond to media queries and providing statements on behalf of the Abbey Theatre in a timely manner.
- Arrange and attend press conferences, media interviews, photoshoots / photocalls, filming sessions and any other related events as required.
- Brief theatre-makers, Abbey Theatre spokespeople / staff for interviews and public appearances, accompany spokespersons to on-site and off-site interviews and photoshoots.
- Oversee media attendance at opening nights of productions, including stewardship of guests and red carpet photography.

Corporate communications:

- Deliver corporate campaigns for the organisation, including leading on the delivery of the Annual Review, other corporate documents, reports and the publication of data / results.
- Prepare decks and presentations on the artistic programme, organisation and brand.

Administrative:

- Media monitoring, reporting and analysis of communications campaigns, including sharing weekly clippings reports with key contacts.
- Manage invites and liaison with press and media in advance of opening nights and other events.
- Overseeing the work of external providers, such as photographers, publicists and media agencies.
- Engage with counterparts in Department and the Arts Council.
- Support the Development team on communications to donors and supporters.
- Identify media and communications trends and provide recommendations; keep up with industry standards.

Digital:

- Support creative ideation for organisational and show-specific digital content.
- Occasionally scheduling content and monitoring social media accounts to ensure team cover during periods of annual leave.

General

- Contribute to the reaching of ambitious sales and attendance targets on an annual basis.
- Represent the Communications & Marketing team and the organisation at relevant external and internal meetings and events, including opening nights and launches.
- Support the work of the Director of Communications & Marketing, and the Communications and Media Manager and undertake any tasks as may be deemed appropriate and reasonable.
- Work with other Abbey Theatre Departments to fulfil their communications needs and targets.
- Adhere to the theatre's Health and Safety policy and to current legislation.

Person specification

- A qualification in public relations, journalism, communications, marketing or digital media, or a minimum of three years of relevant experience.
- Minimum three years demonstrable experience creating and implementing successful media and communications campaigns.
- Excellent communication skills, including copy/report writing and media pitches
- Excellent interpersonal skills.
- Established relationships with media.
- Experience of both internal and external communications.
- Adaptable to a flexible work schedule, including evenings and weekends.
- Must have a love and curiosity around arts, culture and storytelling.
- The ability to think creatively, and visually.
- Experience in arts and culture promotion.
- Experience in either a communications agency or in public sector communications team.
- Written and spoken Irish is an advantage but not a requirement.
- A familiarity with all mainstream social media platforms.

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