Paid Social Executive
1 week ago
Job Description Role purpose: Betfair is a leading brand in its category, driving differentiation through disruption & delivering world class, through-the-line marketing campaigns. The role of the paid social executive will be critical in delivering on the brand’s continued success & will play a key role in driving new customer acquisition and retention. As the paid social executive in the Betfair paid social team, you will be responsible for leading the execution of paid social campaigns across both sportsbook and gaming. The role will require an individual with first-hand experience creating, managing, and optimising paid social campaigns across the main social platforms. The successful candidate will be required to take ownership of the paid social plans and implement them across the relevant platforms. They will also prospect new channels and audiences to diversify our channel mix. They will own all elements of the campaigns, from briefing creatives and offers, to setting up and managing campaigns day to day. The role offers the opportunity for an ambitious person to work in a fast-moving environment with a world class marketing team & you will have a key role in delivering operational excellence, develop best practice across channels and improve/establish working processes.
Responsibilities
Own the paid social plans for both sportsbook and games, working with relevant teams within the business to create attractive promos to attract new customers; collaborate with the promotions team to create new offers each week.
Build and optimising paid social campaigns across Facebook, Instagram, Twitter/X & Snapchat.
Work with the creative studio to develop best in class creatives for all paid social activity.
Prospect new partners and channels for paid social to drive incremental sign ups outside of our traditional channels.
Manage the acquisition and existing customer activity for both sportsbook and games, building out detailed plans aligned to the overall digital CRM strategy and actively optimising campaigns.
Manage the paid social budgets across acquisition, brand, and existing customer campaigns, ensuring performance toward KPI targets.
Provide paid social reporting across acquisition, brand, and existing customer campaigns; create digestible reports and share with relevant stakeholders on a regular cadence.
Essential Skills & Experience
Minimum 2 years experience of managing and optimising paid social campaigns within the RMG industry.
Proven ability to deliver campaigns to agreed KPI targets and within budget.
Track record of problem solving, analysing issues and opportunities, and providing and implementing recommendations to improve campaigns.
Additional
This vacancy is suitable for Remote/Blended working
Sector: arts, entertainment and recreation
Career Level
Experienced [Non-Managerial]
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