Paid Social Executive

Overview Join to apply for the Paid Social Executive role at Flutter UK & Ireland .
Betfair is a leading brand in its category, driving differentiation through disruption and delivering world class, through-the-line marketing campaigns. The role of the paid social executive will be critical in delivering on the brand’s continued success and will play a key role in driving new customer acquisition and retention. As the paid social executive in the Betfair paid social team, you will be responsible for leading the execution of paid social campaigns across both sportsbook and gaming. The role requires experience creating, managing, and optimising paid social campaigns across the main social platforms. The successful candidate will take ownership of the paid social plans and implement them across the relevant platforms, prospect new channels and audiences to diversify our channel mix, and own all elements of campaigns from briefing creatives and offers to day-to-day management. The opportunity offers a fast-moving environment with a world-class marketing team to deliver operational excellence, develop best practice across channels, and improve working processes.

Key Responsibilities

Own the paid social plans for both sportsbook and games, collaborating with internal teams to create attractive promos to attract new customers, including weekly offers with promotions team.

Build and optimise paid social campaigns across Facebook, Instagram, Twitter and Snapchat.

Work with the creative studio to develop best-in-class creatives for all paid social activity.

Prospect new partners and channels for paid social to drive incremental sign-ups outside traditional channels.

Manage acquisition and existing customer activity for both sportsbook and games, building detailed plans aligned to the overall digital CRM strategy while actively optimising campaigns.

Manage paid social budgets across acquisition, brand, and existing customer campaigns, ensuring performance against KPI targets.

Produce paid social reporting across acquisition, brand, and existing customer campaigns, creating digestible reports and sharing with relevant stakeholders on a regular cadence.

Essential Skills & Experience

Minimum 2 years of experience managing and optimising paid social campaigns within the RMG industry.

Proven ability to deliver campaigns to KPI targets and within budget.

Strong problem-solving, analytical, and data-driven decision-making skills; proficient in MS Excel.

Excellent communication skills and ability to work with all levels within the business; comfortable managing multiple stakeholders.

Desire to establish oneself as top talent in media and marketing and to develop knowledge and skills through continuous learning.

Desirable Skills & Experience

Resilient, proactive attitude with problem-solving and process-improvement mindset.

Team player with trust-building and confidence-earning traits.

Analytical, results-driven, capable of working independently and taking ownership of projects.

Ability to adapt to changing environments and manage third-party relationships; capable of prioritising and multi-tasking under pressure.

Motivated and enthusiastic with a focus on a career in marketing.

About Flutter
Flutter is the world’s leading online sports betting and iGaming operator, with a market-leading position in the US and across the world. Our ambition is to change the industry for the better by leveraging our scale and challenger mentality. By Changing the Game, we aim for long-term growth while promoting a positive, sustainable future for the industry through our Positive Impact Plan. Flutter operates a diverse portfolio of leading brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet.

About Flutter UK & Ireland
The UK & Ireland region brings together Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola. We strive for the next level and drive innovation to lead the industry, always putting customers first and winning together through teamwork and dedication. When we’re free to be ourselves, we thrive and change the game. We are committed to being an inclusive employer and welcome applicants from all backgrounds and perspectives. If you need adjustments to make this role work for you, please let us know and we’ll accommodate where possible.

Seniority level

Entry level

Employment type

Full-time

Job function

Business Development and Sales

Industries

Entertainment Providers

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