Principal Content Designer

**Location:** Prague / Dublin/ London As a Principal Content Designer, you will shape how language, design, and technology come together to deliver intuitive, human-centered digital experiences. You’ll define the content vision and strategy for one of our product pillars across Gen’s global brands (including Norton and Avast) ensuring cohesive, customer-focused, and data-informed experiences at every touchpoint.This is both a strategic and hands-on role. You’ll collaborate across Product Design, Product Management, Engineering, Research, and Marketing to shape product narratives, strengthen information architecture, and build the overall experience. Design, test, and deliver core experience elements including information architecture, interaction language, product naming, navigation, frameworks, and in-product flows. Partner closely with UX research to validate decisions, measure impact, and continuously evolve content and experience strategy.**Competencies** **Experience:** 8+ years in Content Design and UX design, with a proven track record shaping end-to-end digital experiences across complex product ecosystems. **Storytelling:** Exceptional narrative and communication skills, with the ability to translate complex, technical concepts into clear, compelling, human-centered language. Comfortable influencing information architecture, interaction design, and end-to-end experience strategy. Strong command of UX and product design principles, with hands-on experience in tools such as Figma, Jira, and Confluence.**AI fluency:** Hands-on experience integrating AI into the design workflow to accelerate content creation, improve effectiveness, and define new interaction patterns. Ability to evaluate and adopt emerging AI tools and practices while ensuring usability, trust, and clarity. Deep experience designing for and contributing to systems of reusable, scalable content and interaction patterns across global products and platforms.**Leadership:**with minimal direction, set vision, and drive alignment across teams and initiatives. Experience mentoring and elevating the craft of other designers. Demonstrated ability to lead through ambiguity **Global experience:** Strong background working in global, matrixed organizations, with knowledge of internationalization and localization best practices. **Benefits** Opportunity to learn and work with the best in the Digital Security industry Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in providing financial empowerment and cyber safety for the first digital generations. We bring award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. We're always looking for smart, fearless and dedicated people. Together, we have a collective passion and vision to power Digital Freedom by protecting consumers and helping them grow, manage and secure their digital and financial lives.When you’re part of Gen, you have access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits and compensation packages.Inclusion is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience and business needs.If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate inclusion, promote teamwork and encourage every team member to contribute and grow—join usLearn more at .Click to review our Global Applicant Privacy Policy.Click to review Legal Notices and Information.Gen is committed to requests for reasonable accommodations to assist you in applying for positions at Gen including resume submissions. If you need to request an accommodation, please contact ./*LifeLock identity theft protection is not available in all countries.
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