(1/23/2025 A) Associate Specialist, Global Marketing Campaigns

4 days ago

Dublin, Ireland Liferay Full time

About Liferay

Liferay is a uniquely profitable B2B enterprise software company with 1,000+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. Liferay helps organizations build for the future by enabling them to create, manage, and scale powerful solutions on the world's most flexible Digital Experience Platform (DXP). Trusted globally by over a thousand companies spanning multiple industries, Liferay's open-source DXP facilitates the development of marketing and commerce websites, customer portals, intranets, and more. Learn how we can use technology to change the world together at liferay.com.

But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run

About You and this Role

This is a fantastic opportunity for a passionate and driven junior marketer to launch their career at a high-growth, international, and open-source company. As part of our Global Demand Generation team, you'll play a key role in supporting the development and execution of multi-channel marketing campaigns that drive global awareness and generate leads.

In this role, you will have a special focus on coordinating campaign rollouts across Europe, the Americas, the Middle East, and Asia. You will collaborate closely with our local field marketing teams to ensure the timely launch of campaigns and accelerate the time-to-market of our global initiatives. You'll also gain valuable experience in campaign development and best practices in digital marketing.

Key Objectives & Responsibilities

Global Campaigns

1. Work with our global campaign managers to assist in the development and execution of multi-channel marketing campaigns that contribute to our business goals.
2. Coordinate international campaign roll-outs, ensuring timely translation of content, ad copies, and landing pages for non-English speaking regions.
3. Collaborate with our web and marketing operations teams to create campaign landing pages in all languages that follow conversion optimization best practices.
4. Work closely with the communication design team to create banners and other digital marketing assets.
5. Collaborate with the global digital team to meet go-live deadlines for new campaigns.
6. Report regularly on our campaigns’ performance, including traffic and conversion statistics, lead generation, pipeline impact, and return on investment.

Digital Marketing

1. Work with our digital marketing team to develop and execute our organic social media content calendar, including writing compelling copy and working with design teams to create visually appealing posts.
2. Support the digital marketing team in reporting on the performance and costs of search and social ad campaigns.

Required Qualifications

1. Degree in marketing, communications, or comparable education.
2. 1 year of high tech B2B marketing experience.
3. Language Proficiency: Native-level English proficiency to effectively write, edit, and proofread content from non-English-speaking colleagues.
4. Organizational Skills: Exceptional organizational skills to manage multiple tasks, prioritize deadlines, and maintain a high level of accuracy.
5. Self-starter, quick learner, self-motivated, and proactive.
6. When you see something that doesn’t make sense, you challenge it.
7. Fosters a culture of cooperation and collaboration.

Preferred Qualifications

1. Proficiency in a second language (French, Spanish, German, Italian, etc.).

What We Offer

1. Competitive salary & benefits package according to qualifications and experience.
2. Opportunities to take responsibility and grow professionally. We like to Stay Nerdy
3. A positive and collaborative work culture.
4. Working at a leading open source company.

Equal Opportunities - Employer Statement

Liferay is committed to the equal treatment of all candidates, customers and employees and to fostering a culture of dignity at work. Our operating procedure provides for equal opportunities in recruitment and employment with the aim to eliminate discrimination against any job applicant or employee on the basis of race, age, sexual orientation, gender or gender reassignment, religion or beliefs, marital or civil partnerships status, family or dependency status, disability, pregnancy and maternity or membership of a traveling community.

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