Sponsorship & Brand Activation Specialist

Sponsorship & Brand Activation Specialist

Here at Three, we’ve done things differently since day one. We’re a big-hearted energetic bunch, striving for a better-connected life. The energy of our people, the pace at which we operate, and the thrill of making bold moves is exhilarating and addictive. Magic happens when we power the connections that millions value, and you can feel it. When these things combine, phenomenal things happen. We encourage our employees to face their weaknesses, to really open themselves up to new tasks and projects in a super-charged and rich learning environment. We want you to become the best version of yourself.

Overview

Join us as a Sponsorship & Brand Activation Specialist. This role plays a key part in maximising the impact of our sponsorship portfolio in Ireland—including 3Arena, 3Olympia, and major music festivals—to drive both brand and business growth. The Sponsorship Specialist will lead the day-to-day management of key partnerships, deliver best-in-class activations, and identify new opportunities to integrate sponsorship across the wider business. As a member of the Sponsorship and Brand Activation team, you’ll take an active role in planning, execution, and measurement, working cross-functionally to ensure our sponsorships deliver clear commercial and brand outcomes.

What else it involves

- Take ownership of the 3Olympia sponsorship, managing the partnership end-to-end and ensuring the venue consistently delivers against brand and business objectives.

- Lead on-site activations, branding, and customer experiences at 3Olympia, collaborating with internal teams and rightsholders to maximise value from every event.

- Support the planning and delivery of Electric Picnic (EP) activity, contributing to the development of the Charge and Chill area and wider Three brand experiences at the festival.

- Work with our Sponsorship Exec to deliver an end-to-end ticketing and guest experience process, including pre-sales, fulfilment, and on-site execution.

- Collaborate with internal teams (Trading, Creative, PR & Social, Business, and Retail) to integrate sponsorship activity into broader marketing plans.

- Manage the end to end sponsorship media plan to amply all sponsors in the portfolio working with all stakeholders.

- Identify and deliver opportunities to amplify sponsorship across Business, Broadband, and other commercial priorities.

- Manage relationships with rightsholders, agencies, and partners, acting as a key point of contact for 3Olympia.

- Track performance and create reports that demonstrate effectiveness, learnings, and ROI.

- Support the development of new sponsorship concepts and experiences that enhance customer engagement.

- Prepare updates and presentations for senior stakeholders across the business.

Skills we’re looking for

- Strong background in sponsorship activation or brand experience, ideally within music or entertainment.

- Excellent understanding of the Irish sponsorship and live entertainment landscape, particularly in venue and festival partnerships.

- Proven ability to manage relationships with partners, rightsholders, and agencies.

- Experience working cross-functionally and managing multiple projects at once.

- Confident communicator with strong organisation and stakeholder management skills.

- Familiarity with digital, social, and experiential marketing.

- Demonstrates initiative, attention to detail, and ability to deliver to high standards under pressure.

- A proactive team player who brings energy, creativity, and a genuine passion for music and live events.

- Strong appreciation for customer experience and how sponsorship can drive business results.

Benefits of Working at Three

- Flexible working with our new Hybrid model, our employees will enjoy more flexibility working from home and our office locations (2/3 days per week office based). Please see job description for the office location of this role

- Competitive salary, annual performance bonus & pension contribution

- 25 days holidays plus 2.5 company days

- Annual Leave buy or sell (buy or sell up to 5 days AL each year)

- Healthcare Insurance through our flexible benefits programme

- Life assurance, phone & laptop, subsidized canteen

- Access to learning & development tools such as LinkedIn Learning

- Free on-site parking

Three Ireland is proud to be an equal opportunities employer. If you do not ‘tick every box’ in the job description above, there are likely other valuable attributes and skills you have that would make you a great fit for the team. If you feel this role is for you, then please apply We are committed to equal employment and growing a diverse workforce.

We embrace those of any race, gender identity, sexual orientation, age, religion, disability, marital status, family status or civil status or membership of the traveler community, and we want our teams to reflect this

If you require reasonable adjustments at interview, please let us know when scheduling your interview, or alternatively please email recruitment.support@three.ie

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