Junior Social Media and Marketing Executive

20 hours ago

Ennis, Clare, Ireland Cpl Healthcare Full time
Job Overview

Our client, based in North Cork who manufactures and distributes materials globally is looking for a dedicated and hard-working Junior Content Creator and Social Media Assistant to join their team.

This is an exciting opportunity for a marketing professional to utilise their experience in a wide range of content-driven marketing activities (some examples: newsletters, website articles, etc.), website SEO and landing pages, email marketing with Salesforce CRM, social media, photography, videography and online advertising.

Main duties:

1. Research appropriate subjects/topics to generate ideas for content that will drive customer engagement to meet business goals. Stay informed on social media trends to create engaging and relevant content.
2. Develop and create visually appealing content to use in marketing campaigns, e.g., newsletters, blogs, emails, social media, ad copy, website content, etc.
3. Shoot and edit video content (including reels) for social media platforms like Instagram, Facebook, TikTok, and YouTube.
4. Visit site locations.
5. Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year.
6. Support overall improvement in website performance by creating SEO optimised content to improve keyword ranking and quality score.
7. Track and evaluate content performance using tools such as Google Analytics and LinkedIn Adverts. SEO and keyword generation. Adjust content strategy based on performance.
8. Understand the company to produce content with a strong lead generation focus. Work closely with teams to ensure consistent messaging across all brands.
9. Identify issues for our users and communicate how our products resolve these challenges.

Requirements:

1. A third level qualification, ideally in Marketing or related field would be a distinct advantage.
2. Experience producing high-quality creative content for digital channels.
3. Experience or knowledge of videography and photography (Adobe suite).
4. Social media management: Strong knowledge of social media platforms and best practices.
5. Strong verbal and written communication skills.
6. Proficient knowledge of Microsoft Office (Excel, PowerPoint, Outlook).
7. Full driving licence is required, as the role involves travel to various locations.
8. Excellent organisational skills and ability to manage multiple projects and platforms.
9. Creative, detail-oriented, self-motivated, well-organised and able to work independently to meet deadlines with the ability to produce high-quality work.

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