Retail Sales

Overview

We are seeking a commercially driven, results-oriented Retail Sales and Operations Manager to lead our growth in the Republic of Ireland. This is a high-impact role for a natural sales leader who thrives on building relationships, growing brand presence, and delivering measurable results.

You will treat your territory like your own business—owning the customer experience, driving local sales, and building brand awareness. You'll lead a passionate team, engage deeply with the community, and be the face of Wiltshire Farm Foods in Ireland.

Why Join Us?

- Be part of a purpose-led business that truly cares about its customers.
- Lead a high-growth opportunity in a new and exciting market.
- Work with a supportive national team and enjoy the autonomy to shape your region.
- Make a real impact—on your team, your customers, and your community.

Who we are

At Wiltshire Farm Foods, we aim to make a real difference in our customers' lives. We deliver delicious, nutritious meals with genuine care and connection, helping people—especially older adults—live independently at home.

We are proud of our heritage but constantly innovate, improve, and strive to exceed expectations. Our people are passionate, purpose-driven, and committed to delivering exceptional service and outstanding food.

Responsibilities

- Drive Sales Growth & Brand Awareness

- Lead growth in market share and expand the customer base across ROI.
- Build and execute a local sales strategy aligned with national goals.
- Develop and manage a pipeline of new customer opportunities through direct outreach, referrals, and partnerships.
- Champion the brand through local marketing, events, and community engagement.
- Collaborate with marketing to tailor campaigns for the Irish market.

- Build and Lead a High-Performing Sales Team

- Recruit, train, and inspire a customer-focused, sales-driven team.
- Set clear performance targets and coach the team to exceed them.
- Foster a culture of ownership, accountability, and continuous improvement.
- Ensure the team delivers exceptional service that turns customers into advocates.

- Community and Stakeholder Engagement

- Establish strong relationships with healthcare professionals, community organizations, local authorities, and hospitals.
- Position WFF as a trusted partner supporting independent living.

- Commercial & Operational Excellence

- Own the P&L for the territory, focusing on profitable growth.
- Monitor and manage key cost drivers: labor, logistics, marketing, and depot operations.
- Use data to drive decisions and improve performance.
- Report monthly on sales, customer growth, and financial performance.

Qualifications/Personal Qualities

- Proven experience in sales leadership, ideally in retail, FMCG, or healthcare environments.
- A self-starter with a strong commercial mindset and entrepreneurial spirit.
- Passionate about customer service and making a difference in people's lives.
- Strong relationship builder with excellent communication and influencing skills.
- Experience managing a P&L and delivering against ambitious growth targets.

You must have held a manual driving licence for at least 2 years.

All offers of employment are subject to a driving assessment, licence checks, and other employment checks.

Company Benefits

• Competitive salary – accredited Living Wage employer

• 33 days holiday per year, including bank holidays

• Option to purchase up to 5 additional days holiday

• Discretionary annual bonus scheme

• Pension scheme with employer contributions up to 4%

• Life assurance worth at least 1x annual salary

• Free turkey or voucher at Christmas

• Perk scheme including salary sacrifice options and retail discounts

Our Values

As a family-owned business, we pride ourselves on making a real difference and creating outstanding meals. We develop products to enhance health and well-being, driven by a passion for service and a commitment to feeding vulnerable populations.

We support British food and farming, focusing on ethical and sustainable produce, aiming for Net Zero by 2040. Our standards are recognized by ETI, and we are an accredited Living Wage employer. We embrace inclusion and are dedicated to building an inclusive workplace where everyone can reach their full potential.

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