Marketing Manager

Overview

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ABOUT THIS ROLE

The Marketing Manager will serve as a central project owner, working closely with product, content, and marketing teams to turn business requirements into actionable solutions. This role places a strong emphasis on project management — coordinating cross-functional stakeholders, managing timelines, anticipating risks, and ensuring that solutions are delivered with high quality and within agreed SLAs.

In addition to this core responsibility, you will also lead the planning and execution of outbound marketing initiatives, including email and other channels. This includes developing customer segmentation and targeting strategies to enhance personalization and optimize campaign performance.

The role requires the ability to connect business priorities with operational execution — structuring ambiguous problems, aligning stakeholders, and driving scalable solutions that improve customer experience. You will also champion innovation by leveraging Amazon’s AI tools and emerging technologies to streamline workflows and increase campaign effectiveness.

This position is ideal for someone who thrives at the intersection of strategy, execution, and collaboration, and who takes ownership in driving measurable business impact.

This role is open on a 12 month contract.

As a Marketing Manager, you will...

- Collaborate with marketing, product, and content stakeholders to identify or create solutions that address defined business requirements

- Manage assigned projects in partnership with cross-functional stakeholders, proactively identifying risks and uncertainties, and preparing contingency plans to ensure SLA compliance and high-quality outcomes

- Build and execute outbound campaigns—including email and other channels—ensuring seamless delivery and a consistent customer experience

- Develop and maintain customer segmentation and targeting strategies to optimize campaign performance and personalization

- Monitor campaign performance, analyze results, and provide clear recommendations for optimization and continuous improvement

- Stay up to date on best practices in email marketing and emerging channel capabilities, and advocate for the adoption of innovative technologies and methodologies

- Proactively leverage Amazon’s AI tools—such as machine learning and natural language processing—to streamline campaign production and improve marketing effectiveness

- Continuously identify opportunities to enhance end-to-end workflows and drive innovation through new technologies and automation

Basic Qualifications

- Experience in email and outbound campaign production, specifically with Salesforce/ExactTarget or similar marketing platforms

- Experience with HTML and email design best practices

- Business fluency in English, both written and spoken

- Exceptional organizational skills to efficiently deliver tasks within specified timelines during agile sprints

Preferred Qualifications

- Demonstrated interest and experience in online marketing, customer relationship management, and data-driven decision making

- Passion for books, audiobooks, and media in general

- Keen attention to detail and strong organizational skills

- Ability to work effectively in a technical environment and proficiency with email marketing and data analytics tools

- Knowledge of German, French, Italian, and/or Spanish

- Experience with marketing automation platforms, A/B testing, and campaign optimization

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page ) to know more about how we collect, use and transfer the personal data of our candidates.

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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