▷ (3 Days Left) Assistant Marketing Manager - Dairy
1 week ago
Requisition ID: 56352
Position Type: FT Permanent
Workplace Arrangement:
About Kerry
Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.
About the role
With primary responsibility of embedding the dairy strategy (Food & Beverage) in Europe and enabling the execution of this strategy, the Assistant Marketing Manager will work closely with key stakeholders to deliver dairy category thought-leadership and support on delivery of dairy marketing activation plans.
Key responsibilities
- Support on dairy category expertise – support in positioning the team as category experts internally and externally.
- Be the European EUM marketing point of contact for wider marketing activation teams, supporting on insights, activation and Go to Market excellence.
- Provide critical customer, consumer, geography and technology insight.
- Collaborate with Insights team and third-party data providers to close gaps in our category understanding.
- Support the activation and foodservice marketing teams to develop a detailed localized understanding of the dairy category in the prioritized markets.
- Work with the activation marketing team to ensure dairy marketing activities are aligned to needs of the Food category and regional European strategy.
- Ensure accurate and optimal positioning of Kerry technologies in Dairy Europe based on robust category knowledge, collaboratively working with the Activation Marketing team on execution.
- Ensure category knowledge transfer that can be shared with Sales Teams to be used in customer engagements.
- Responsible for budget management and management of key performance metrics against business objectives and strategies.
Strategic Leadership & Planning
- Demonstrate dairy category knowledge build, and market and customer insight to inform “Outside In” to influence strategy.
- Demonstrate ongoing connectivity with the regional Business Units to drive alignment between strategy execution.
- Collaborate with technology teams to ensure alignment to strategic priorities, campaigns and innovation pipeline.
- Support successful execution of agreed innovation priorities in line with agreed KPIs.
Qualifications and skills
- Bachelor, Masters/MBA in marketing or business-related discipline.
- Solid marketing experience, ideally B2B experience.
- Food or beverage experience essential.
- Capability in delivering successful & sustainable growth.
- Experience in the development and successful product launches at a European wide level in the B2B industry.
- Genuine passion for marketing innovation, particularly digital marketing innovation and how it can create enhanced customer opportunities.
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