B2B Senior Marketing Specialist
2 weeks ago
B2B Senior Marketing Specialist - Food industry
Requisition ID: 56900
Position Type: FT Permanent
Workplace Arrangement:
Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.
About the role
With primary responsibility for supporting in the development of the strategy for our Food business in Europe and enabling the execution of this strategy, the Senior Marketing Specialist will work closely with key stakeholders to deliver category expertise, strategic planning, and generate creative ways to sell our portfolio to our customers. They are pivotal in the long-term business planning process specifically focused on working in a collaborative and cross-functional manner alongside the Food Strategy and Marketing leads, regional Business Units and the wider Commercial and Marketing teams to establish growth strategies.
Key responsibilities
1. Be the Food category expert – drive and support in positioning the team as category experts internally and externally
2. Have a strong understanding of where the category has been in the past, where it is today, and anticipate where it will go in the future
3. Support in providing critical customer, consumer, geography and technology insight
4. Collaborate with Insights team and third party data providers to close gaps in our category understanding
5. Support in identifying any gaps in our current capability for future strengthening of our Food category value proposition
6. Support the Activation and Foodservice Marketing teams to develop a detailed localised understanding of the Food category in the prioritized markets
7. Support in ensuring accurate and optimal positioning of Kerry technologies in Europe on the basis of robust category knowledge, collaboratively working with the Activation Marketing team on execution of same into the marketplace as ‘One Kerry’
8. Work closely with the Food Senior Marketing Manager and technology teams to ensure strategic alignment and European lens on all global activities to ensure relevancy to Europe and that the needs of region are met
9. Work with Activation Marketing team to ensure marketing activities are aligned to needs of the Food category and regional European strategy
10. Ensure category expertise and knowledge transfer that can be shared with Sales Teams to be used in customer engagements
11. Work closely with the Food Senior Marketing Manager and Global Key Account Directors to build stronger and more strategic partnerships with selected Global Key Accounts, and support in enabling growth aligned with strategic account plans
12. Responsible in ensuring budget management and management of key performance metrics against business objectives and strategies
Qualifications and skills
1. Bachelor’s Degree (essential). Bachelors or Master’s degree in Marketing, business or related field
2. Be curious, analytical, and insight-led – always thinking about the ‘so-what’
3. Experience in B2B or food ingredient industry within a strategic planning or insights role is an advantage
4. Demonstrate a good level of knowledge in the fundamentals of Marketing, Research and Activation, Consumer Insights and Data Analysis and Interpretation
5. Excellent communications skills and a talent for sharing information with relevant stakeholders
6. Ability to quickly grasp and become proficient in new concepts, ideas, technologies, markets, tools and ways of working
7. An enthusiastic attitude towards effectively interacting with many different functions and serving as an active participant on a multi-national, multi-functional team
8. Ability to manage multiple projects from inception to completion, including the management of multiple stakeholders (internal and external)
9. Good capability in applying quantitative and qualitative analysis methodologies, interpreting and presenting findings in a clear, concise manner, including the creation and use of tables, charts, and graphics to summarise results
10. Experience and creativity in preparing and hosting successful client meetings. Skills include meticulous preparation, asking the right questions, managing deadlines and expectations.
11. A passion for actively engaging across the business, building partnerships based on trust and integrity
12. The ability to manage multiple, complex priorities within demanding timeframes
13. Building capability in thinking strategically and acting tactically
Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a “starter kit,” investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name.
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Mullingar, Ireland Kerry Group plc Full timeB2B Senior Marketing Specialist - Food industry Requisition ID: 56900 Position Type: FT Permanent Workplace Arrangement: About Kerry Kerry is the world's leading taste and nutrition company for the food, beverage, and pharmaceutical industries. Every day we partner with customers to create healthier, tastier, and more sustainable products that are...
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