Officer, Publicity

8 hours ago

Dublin, Ireland Fáilte Ireland Full time

We now have a vacancy for

Officer, Publicity

Temporary Specified Purpose Contract, full-time (approximate end date December 2025)

*The specified purpose of this contract is to cover a maternity leave

Closing Date: Wednesday, 12th February 2025 at 3pm

Fáilte Ireland invites applications for the position of Officer, Publicity. The role will report to the Manager, Publicity & Partnerships.

JOB PURPOSE

The successful candidate will have specific responsibility, as part of the Publicity and Partnerships Team, for delivering excellent itineraries for international media, thereby maximising international publicity for Ireland through engagement with colleagues and media from overseas markets.

Note: Our partner agency, Tourism Ireland, has the responsibility of marketing the island of Ireland to overseas holidaymakers. We work very closely in partnership with them as they source and monitor the international media whom we host jointly.

JOB DESCRIPTION

PRIMARY OBJECTIVES AND RESPONSABILITIES

The core objectives include:

1. Delivery of an extensive portfolio of excellent itineraries for media that help build international and domestic awareness for our brands, festivals and key activities.
2. Line management of support staff.
3. Management of event and market-specific media budgets.
4. Management of relationships with key stakeholders, including Tourism Ireland, Tourism Northern Ireland, and Irish Tourism businesses.
5. Monitoring of international media and PR plans against annual targets.
6. Support of domestic PR and partnerships activity as and when required.

Operational

1. Regular liaising with other divisions within Fáilte Ireland to inform content of itineraries for international media (including our programme teams, Wild Atlantic Way, Ireland’s Hidden Heartlands, Ireland’s Ancient East, and Dublin, our Festivals and Events team, and our Activities and Attractions teams).
2. Coordination and management of an annual calendar of media activity with specific Tourism Ireland markets.
3. Maintenance of relevant databases, ensuring data is up-to-date at all times.
4. Maintenance of cost-tracking system, ensuring best value is always obtained for the organisation.
5. Continuous monitoring of the Irish tourism landscape to identify opportunities for international media.
6. Conduct other duties and participate as a full member of the Publicity and Partnerships Team by supporting various work projects as required, from time to time.
7. This role sometimes requires travel, with attendance at a number of national and regional locations / sites on an annual basis.
8. This role will require working unsocial hours including bank holidays with regular attendance at Dublin-based divisional and project meetings.
9. The flexibility to travel domestically, and on occasion internationally is an element of this role.

PERSON SPECIFICATION

Essential Criteria

1. Previous experience developing and delivering itineraries for media.
2. Excellent knowledge of the Irish tourism landscape and product.
3. A proven track record of project and budget management skills.
4. Strong interpersonal skills.
5. Ability to communicate effectively both orally and in writing.
6. Effective and efficient organisation and planning skills and the ability to prioritise.
7. Work and meet deadlines.
8. Excellent knowledge of the tourism and/or service industry and related institutional networks at local and national level.

In order to be eligible to apply for this role you must have / demonstrate in your application form the following

1. Extensive experience in itinerary development for media.
2. Excellent product knowledge across our four programme areas (Wild Atlantic Way, Ireland’s Hidden Heartlands, Ireland’s Ancient East, and Dublin).
3. Experience delivering multiple projects simultaneously.
4. Experience working cross functionally with other teams and stakeholders.

Qualifications/Mandatory Training

1. A professional qualification (minimum Level 6 under the QQI Framework) in a related discipline is essential.

Desirable Criteria

Previous experience in the following areas:

1. Public Relations and/or marketing.
2. Different media channels, including social media and their associated needs.
3. Destination development experience.

Key Competencies

1. Managing Relationships
2. Team Work
3. Project Management
4. Flexibility

SALARY

€55,693 - €79,643* per annum

*This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role.

LOCATION:

Blended work model with office location in any of the following:

1. Áras Fáilte, 88-95 Amiens Street, Dublin 1, D01 WR86
2. Unit 5, Calbro Court, Tuam Road, Galway, H91 YKH4

SELECTION PROCESS

Shortlisting will be based on applications and the selection process may involve two competency based interviews. A panel of successful candidates may be formed following the selection process.

Fáilte Ireland is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of the workforce. We encourage you to reach out to us directly at recruitment@failteireland.ie should you require assistance or reasonable accommodation during the recruitment process.

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