Social & Creative Content Manager - Irish Brand Homes

2 weeks ago

Dublin Pike, Ireland myGwork - LGBTQ+ Business Community Full time

Social & Creative Content Manager - Irish Brand Homes Location: Guinness Storehouse, Dublin, Ireland. Full Time, Permanent. Closing Date: September 28, 2025.
This job is with Diageo, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
About This Role As Social & Creative Content Manager for Irish Brand Homes, you'll define how our iconic destinations – the Guinness Storehouse, Open Gate Brewery, Roe & Co Distillery, and Smithwick's Experience Kilkenny – show up digitally and creatively across social and content platforms. You will own our social-first strategy and push boundaries to create platform-first, culturally relevant ideas that stop scrollers, build talkability, and strengthen a global community of advocates. You’ll shape the full content journey for Irish Brand Homes—spanning community, visitor experience, retail, and archive—and ensure stories are distinct, connected, and commercially impactful.
You Will Be Responsible For Lead social-first creative strategy: Set the vision for how Guinness shows up across platforms, always distinct and relevant.
Capture attention: Oversee UGC-style content, video, photography, static posts and copy with an entertainment and platform-first approach.
Build advocacy & community: Activate campaigns that spark conversation and joy for Irish Brand Homes and events throughout the year.
Measure, test & optimise: Use insights to raise the creative bar and experiment with formats, platforms, and storytelling techniques.
Champion creativity: Inspire colleagues and agencies to push bold ideas.
Collaborate with teams and partners to build a joined-up creative ecosystem and ensure alignment with growth goals.
Deliver integrated platform-first storytelling with Visitor Experience, Retail, Events, and Global Guinness Brand Teams.
Upskill colleagues by embedding best-in-class social and creative practices across the organisation.
Link creativity with growth through commercially minded decision-making.
To Be Successful In This Role, You Will Need 5+ years in social media strategy and creative leadership, ideally within hospitality, digital agency, or similar industries.
Proven track record delivering high-impact campaigns across Meta, YouTube, and emerging platforms.
Hands-on content production experience; ability to brief and manage creative and digital agencies.
Excellent storytelling, copywriting, and visual communication skills.
Collaborative approach with the ability to influence stakeholders and inspire teams.
Working With Us Flexibility is key. We support flexible work arrangements and offer a rewards package including contemporary work-life balance policies and wellbeing activities:
Annual merit increases (performance-based)
Annual bonus (performance-based)
Contributory pension scheme
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Diageo is committed to diversity and inclusion and invites applicants from all backgrounds to apply.

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