Marketing & Communications Manager

4 weeks ago

Dublin, Dublin City, Ireland American International Group Full time
Marketing & Communications Manager

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security.

We are a General Insurance company, providing insurance products and services for commercial and personal insurance customers. Our network includes one of the world's most far-reaching property casualty networks. We offer a broad range of products to customers through a diversified, multichannel distribution network.

About the Role

This is a critical role within our Sales & Marketing team. The successful candidate will be responsible for managing Commercial Marketing initiatives, including developing and executing marketing plans, managing relationships with external providers, and collaborating with colleagues across the business.

The key responsibilities of this role include:
  • Manage Commercial Marketing, including 'Right To Win'/Why AIG Value Proposition & Industry Positioning.
  • Manage AIG exposure through Broker Magazine, Broker Ireland partnership, Press and Other Media Outlets.
  • Manage AIG events, product launches, and Innovation AIG/Broker Events.
  • Manage Training & Development, including training through III, Broker Training, internal training, on-line training, lunch & learn, etc.
  • Leverage the knowledge of the EMEA Marketing department to optimize the Commercial Marketing function in Ireland.
  • Strategically plan, develop and implement various initiatives including Sales Plans and Global Broker development/service plans and support Distribution in creating adequate pipeline for branch and input into Salesforce in good time.
  • Internal Communication - Communication of marketing and commercial strategies across the branch and also arrange and MC town halls working with GM and Head Of Distribution.
  • External Communication – Any changing Underwriting or strategic actions by product should be communicated and articulated to our brokers in good time with Head of Commercial Marketing working with product and distribution on key messaging and selected audience.
  • Responsible for developing long-term and strategic marketing plans - This should be done in tandem with Head of Distribution, GM and the Product Lines Heads. Ensure these strategic plans are rolled out and tracked.
  • Develop and implement marketing plans that align with product and organizational strategic business goals.
  • Manage campaign execution and roll-out including overseeing collateral design, digital and events strategies.
  • Ability to pull together presentations whether they be internal or external focused.
  • Manage marketing budgets, measure and report on effectiveness via ROI KPIs.
  • Use of R&D, Sales Force and Analytics resources.
  • Manage relationship and budgets with external providers (Teneo, Legacy).
  • Website content and redesign for commercial/distribution.
  • Collaborate and support with the Consumer Marketing colleagues.
  • Ad hoc projects for GM including supporting any government affairs.


What we're looking for:

This is an exciting opportunity for a skilled Marketing & Communications professional to join our team. The ideal candidate will have:
  • 3+ years' experience in a Marketing/Communications Experience preferably in financial services.
  • Proven ability to work well within their own team but is a proven collaborator with colleagues outside of their function.
  • Self-driven, organized and ambitious.
  • Excellent communicator with the ability to liaise at all levels.
  • High proficiency in MS Office (Word, Excel and PowerPoint).
  • Strategic thinking that can take broad concepts and vision to develop structured plans, actions, and measurable metrics and then effectively execute those plans.


A look at our benefits:

At AIG, we pride ourselves on offering a competitive salary along with annual performance related bonus and a range of employee benefits and resources that help you protect what matters most. These include:
  • A company funded health care scheme.
  • A competitive holiday allowance with an additional two company days per year.
  • Automatic enrolment into a generous defined contribution pension scheme.
  • Smarter travel options such as bike to work and tax saver travel scheme.
  • Staff discounts and wellbeing initiatives.
  • A variety of leaves for personal, health, and family needs.
  • Volunteer days, including the

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