Jameson International Brand Ambassador Programme

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Jameson International Brand Ambassador Programme

Position: Jameson International Brand Ambassador Programme

Contract type: Initial 13-month contract with an opportunity to extend for a further 12-24 months (performance dependent)

Note: A full clean driver’s license & the legal right to work in Ireland are required

Location: Europe, Asia, Africa, North America, Oceania

Application process: 2-minute video application supported by online application & CV

Closing date: March 31st, 2025 – but be sure to submit your application as soon as possible, as first-round interviews will begin in mid-February

About the Jameson International Brand Ambassador Programme

The Jameson International Brand Ambassador Programme was established in 1991 and over 500 graduates have been successfully placed since then. The programme is an integral part of Jameson’s global strategy & has served as a starting point for many within Pernod Ricard. We currently have over 60 Brand Ambassadors placed in over 35 markets worldwide.

Jameson Brand Ambassador

The Jameson International Brand Ambassador Programme offers candidates the opportunity to work as a Jameson Brand Ambassador in an international market. As part of the Jameson International Marketing Team (IMT) you will join the local Pernod Ricard marketing team in the country you will be based. As a Jameson Brand Ambassador, you will kick start your career in marketing & hone your commercial instincts on a global stage, working for the world’s bestselling Irish whiskey brand abroad. For many it will be the first step on a lifelong journey within Pernod Ricard.

Following 3-weeks of training in both our head office in Dublin & the Irish Whiskey Academy in Midleton, Cork, you will travel to the market location of your placement & work across a wide range of marketing activities such as brand activation, event planning, brand education, mentoring & sales and marketing. You will work with your local Pernod Ricard team and off your own initiative, & be on first name terms with bartenders, distributors, partner agencies & event organisers.

What does the role of Jameson Brand Ambassador involve?

80-90% field based: You’ll share your new-found whiskey wisdom with new faces all around the world, educating consumers, distributors & sales teams about the history, heritage & craft credentials of Jameson Irish Whiskey. Supporting the brand’s creative activities will keep your days varied & exciting.

10-20% office based: Supporting your local Pernod Ricard marketing team in the planning, execution & evaluation of Jameson activations will bring both you & the brand to new places. This will encompass certain formalities, including expenses, monthly reports, and market insights.

Core areas of the role include:

1. Brand Education: Support local sales team in educating staff in key trade accounts with a focus on bartender education in key outlets. Conduct tastings / education for groups of key influencers & target consumers to ensure a comprehensive understanding of the Jameson brand history, heritage & production process.
2. Brand Activation: Collaborate with local brand and sales teams to identify and execute a range of brand activations. From events to unique experiences, work within the local brand plan to build brand awareness, drive and create brand development opportunities in relevant spaces.
3. Cultural Advocacy: Engage with the local cultural landscape by connecting with key figures in the community, including musicians, creators, and other cultural connectors. Collaborate with this community to authentically drive brand awareness.
4. Content Creation: Draw on your creative side to capture on-brand content to share on local & global brand channels.
5. Share of Mind: Ensure the Jameson brand is front of mind both internally within Pernod Ricard across the globe and also externally with our consumers. From staff incentives to unique consumer events, our Jameson International Brand Ambassadors know how to think outside the box and can naturally brand love.

What do we look for?

- Creative, innovative, self-starter
- 3rd level qualification in any discipline, as long as you have a passion to kick-start a career in marketing or sales
- Full clean manual driver’s license is mandatory
- Legal right to work in Ireland and the EU
- Fluency in English is a must and if you have a second language, such as Mandarin, Japanese, Spanish, Portuguese, French, German or Italian, be sure to include this in your application
- Outgoing, sociable personality with strong communication & presentation skills
- Good team player, creative, innovative & collaborative
- Independent, self-motivated & can work off your own initiative
- Reliable & hard working
- Able to adapt to new countries, cultures, & situations
- Trade experience favourable, but not essential
- Experience / interest in travel
- Interest in Music, Art & Culture an advantage

What we offer

- Two return flights to Ireland per year (for business purposes)
- 3-week induction training programme across our 3 main locations in Dublin & Cork
- Company Car (where applicable in market)
- Competitive salary
- Laptop & mobile
- Initial 13-month contract with an opportunity to extend for a further 12-24 months (performance dependent)
- Allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
- Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body & Mind.

Life at Irish Distillers

At Irish Distillers, we live and love whiskey. Our shared spirit is guided by our values because we believe special things happen when remarkable people come together. We’re proud to be part of the Irish Distillers and Pernod Ricard family, and the magic moments we create through our brands.

Our culture is a blend of curiosity and craic, where everyone can be the author of their own verse. Our enthusiasm for what we do is infectious. The spirit we share gives us purpose and makes life at Irish Distillers special. And what’s life without a little spirit?

About Pernod Ricard

Pernod Ricard is a worldwide leader in the spirits industry, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term development of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive, and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 12,137 million in fiscal year FY23.

Like a well-blended whiskey, we believe that diverse perspectives make us better and we welcome people from all backgrounds & experiences to create together the spirit that makes us great.

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Job Posting End Date: 2025-03-31

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