Marketing Manager, International
12 hours ago
Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more
We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.
At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.
We are growing a lasting legacy, where people come first.
Location
This role is based out of our brand-new Dublin office at One Charlemont Square, Charlemont St, Saint Kevin's, Dublin. We’re thrilled about this move, which reflects our growth and commitment to providing a vibrant, inspiring space for celebration, collaboration, and unearthing the extraordinary.
While we love the energy that comes with being in the office, we also appreciate the opportunity to work remotely can energize you too. That’s why we offer hybrid working arrangements within Ireland, giving you the best of both worlds.
What you’ll do
As our new Marketing Manager, International, reporting to our Head of Brand Commercialization, you will be responsible for coordinating and co-developing brand marketing initiatives for our Ready-To-Drink (RTD) Portfolio across select our rest of world (ROW) markets. You will work closely with our international partners to build our RTD brands such as White Claw in key markets across the region.
Additional key responsibilities include:
- Co-development, oversight and approval of individual market plans including brand strategies, market research, competitive assessments, product positioning, media planning, public relations and marketing programmes.
- Close collaboration with Global Brand Teams to develop, adapt and deliver brand campaigns and assets to achieve agreed business objectives, in line with brand guidelines and playbooks.
- Review & assess all local marketing activations, sharing standard processes between Mark Anthony and other individual markets.
- Ensure consistency with positioning and brand visual identity in all brand campaigns and across all communication channels.
- Develop internal communications to improve engagement with the brand and optimized execution across all key markets.
- Ensure that recommended marketing plans are successfully implemented across the region.
- Act as a proficient international leader, crafting outstanding partnerships and alignment, ensuring all markets benefit from insights.
- Approve all locally sourced branded material.
- Cross-functional agency management.
What You'll Bring:
- Bachelor’s Degree in Marketing, Business or a related field.
- 8+ years’ experience in international marketing and brand development, preferably in the Alcohol beverage, CPG and/or FMCG industry.
- Agency management experience across Media, PR and general communications.
Who you are
- Strong collaboration, teamwork and relationship building skills across multiple levels and functions in an organization.
- Ability to operate at both a strategic and executional level; ideate and directly execute.
- Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and diffuse roadblocks. Move at pace.
- Have a positive, proactive ‘can do’ attitude and a ambitiously curious mindset to be best in your craft.
- Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.
- Actively care & develop; championing our culture and cultivating trust.
- Excellent communicator, compelling storyteller and fascinated by consumer behavior.
We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
________________________________________________________________________
At MABIUC, we live by our 5 Core Values every day:
Sense of Urgency
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.
Authenticity
We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.
Simplicity
Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
Humility
Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.
Trust
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
________________________________________________________________________
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.
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