Marketing & Communications Manager

3 days ago

Dublin, Ireland American International Group Full time

Marketing & Communications Manager

Who we are

American International Group, Inc. (AIG) is a leading global insurance organization. Building on 100 years of experience, today AIG member companies provide a wide range of property casualty insurance, life insurance, retirement solutions, and other financial services to customers in more than 80 countries and jurisdictions. These diverse offerings include products and services that help businesses and individuals protect their assets, manage risks and provide for retirement security.

Get to know the business

General Insurance is a leading provider of insurance products and services for commercial and personal insurance customers. It includes one of the world’s most far-reaching property casualty networks. General Insurance offers a broad range of products to customers through a diversified, multichannel distribution network.

About the role

What you need to know:

1. Manage Commercial Marketing, including ‘Right To Win’/Why AIG Value Proposition & Industry Positioning.
2. Manage AIG exposure through Broker Magazine, Broker Ireland partnership, Press and Other Media Outlets.
3. Manage AIG events (Dublin GAA Sponsorship etc.), product launches (all Products), and Innovation AIG/Broker Events (Broker/Client Days).
4. Manage Training & Development, including training through III, Broker Training, internal training, on-line training, lunch & learn, etc.
5. Leverage the knowledge of the EMEA Marketing department to optimize the Commercial Marketing function in Ireland.
6. Strategically plan, develop and implement various initiatives including Sales Plans and Global Broker development/service plans and support Distribution in creating adequate pipeline for branch and input into Salesforce in good time.
7. Internal Communication - Communication of marketing and commercial strategies across the branch and also arrange and MC town halls working with GM and Head Of Distribution.
8. External Communication – Any changing Underwriting or strategic actions by product should be communicated and articulated to our brokers in good time with Head of Commercial Marketing working with product and distribution on key messaging and selected audience.
9. Responsible for developing long-term and strategic marketing plans - This should be done in tandem with Head of Distribution, GM and the Product Lines Heads. Ensure these strategic plans are rolled out and tracked.
10. Develop and implement marketing plans that align with product and organizational strategic business goals.
11. Manage campaign execution and roll-out including overseeing collateral design, digital and events strategies.
12. Ability to pull together presentations whether they be internal or external focused.
13. Manage marketing budgets, measure and report on effectiveness via ROI KPIs.
14. Use of R&D, Sales Force and Analytics resources.
15. Manage relationship and budgets with external providers (Teneo, Legacy).
16. Website content and redesign for commercial/distribution.
17. Collaborate and support with the Consumer Marketing colleagues.
18. Ad hoc projects for GM including supporting any government affairs.

What we’re looking for:

Experience:

1. 3+ years’ experience in a Marketing/Communications Experience preferably in financial services.
2. Works well within their own team but is a proven collaborator with colleagues outside of their function.
3. Self-driven, organized and ambitious.
4. Excellent communicator with the ability to liaise at all levels.
5. High proficiency in MS Office (Word, Excel and PowerPoint).
6. Strategic thinking that can take broad concepts and vision to develop structured plans, actions, and measurable metrics and then effectively execute those plans.

A look at our benefits:

At AIG, we have a 100-year legacy of working to make the world a better place. And that begins with our employees. We’re proud to offer a competitive salary along with annual performance related bonus and a range of employee benefits and resources that help you protect what matters most; a company funded health care scheme, a competitive holiday allowance with an additional two company days per year, automatic enrolment into a generous defined contribution pension scheme, smarter travel options such as bike to work and tax saver travel scheme, staff discounts and wellbeing initiatives. We provide a variety of leaves for personal, health, and family needs. We also offer volunteer days, for example, the “Giving Back” program allows you to take up to 16 hours a year to volunteer in your community.

We are an Equal Opportunity Employer

It has been and will continue to be the policy of American International Group, Inc., its subsidiaries and affiliates to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories. At AIG, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential.

Welcome to a culture of belonging

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through our flexible work arrangements, diversity and inclusion learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com.

Functional Area: SM - Sales & Marketing AIG Europe S.A. (Ireland branch)

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