Marketing Executive

Marketing Executive - Global Marketing & Communications (2025-72)

Job Purpose: Reporting to the Marketing Manager, Global Marketing & Communications, the Marketing Executive will work as part of the Global Marketing Team to deliver IDA Ireland’s marketing strategy. This will involve working with internal operational teams to support their marketing requirements and with external agencies, both creative and advertising, in developing high quality marketing collateral and marketing campaigns. The post holder will also support the Communications Team with events and announcements as required.

Key Responsibilities

- Content creation and management - working with the wider marketing team to create compelling content for various channels including social media, websites, email newsletters, and advertising materials.
- Collaborating with internal teams or external agencies to produce high-quality marketing collateral.
- Coordinating and assisting with the management and execution of both digital and traditional marketing activities.
- Brand guardianship ensuring all marketing materials are aligned with the IDA Ireland brand guidelines.
- Creating impactful, top level marketing messages for Ireland, IDA and our key business sectors to be utilized online, in campaigns and in support of our brand image and reputation through detailed research and dialogue.
- Delivering relevant, localised, high-quality marketing and promotional materials in support of the business and to meet specific market needs.
- Building relationships with key suppliers and stakeholders to the Global Marketing & Communications Department and managing media partnerships.
- Leading on the preparation and design of key reports (e.g. New IDA Strategy, Annual Report, Climate Action Report).
- Ensuring the tendering process for all marketing contracts is carried out in line with procurement guidelines.
- Working with the IT team on the further integration of Marketing activities with our Salesforce implementation to improve lead tracking, attribution, and the use of Salesforce Campaigns.

Key Tasks

- Guardianship of IDA Ireland brand. Supporting brand initiatives to ensure consistent messaging across all marketing channels.
- Assisting with the delivery of key reports for the organisation, including the Annual Report.
- Tracking and reporting on the performance of marketing activities, analyzing ROI and effectiveness.
- Creating, managing, and optimising content that engages our target audience and supports IDA Ireland’s broader marketing objectives.
- Creating key content themes & topics aligned with IDA Ireland’s brand’s voice, values, and business goals.
- Ensuring content aligns with wider business objectives, such as increasing brand awareness, generating leads, or driving conversions.
- Communicating, managing and collaborating with third party suppliers and designers to produce engaging visual content that complements written content.
- Production of creative assets such as ads and graphics.
- Assisting in the preparation and management of the tendering process.
- Assisting the Marketing Manager to monitor the effectiveness of campaigns.
- Staying up to date with industry trends & emerging content formats to keep content fresh and innovative.
- To provide insights and marketing messages based on research, analysis and collation of a broad range of information sources.
- Ensure dignity, respect and equality are applied throughout the organisation and that a work life balance is supported as best as possible in the workplace.
- Ensure a culture of learning and development across the organisation and ensure continuous development is undertaken for self.
- Undertake additional tasks as may be assigned.

Key Competencies Required

- Sales & Marketing
- Client Focused Relationship Building
- Networking
- Negotiation & Influencing
- Knowledge of the business
- Creativity & Innovation
- Project Management
- Communications & Personal Effectiveness

Additional Requirements

- Third level qualification in marketing or related field, to a minimum Level 8 on the National Qualification Framework is essential.
- The ability to carry out independent research in a timely manner is essential.
- Ongoing flexibility and interest in career progression and development via opportunities, which may arise in IDA Ireland’s offices in Ireland and Overseas.
- Aspects of this role will require travel and working outside of normal office hours.
- Experience of research to create marketing proposals.

Salary Scale
€52,026 to €76,521 per annum contributory superannuation. Rising by long service increments to €76,521 (after 3 years satisfactory service at the maximum of the range).

Notes: Non Negotiable to start at the minimum of the scale. IDA Ireland is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of our workforce. We encourage you to reach out to us directly should you require assistance or reasonable accommodation during the recruitment process with IDA Ireland.

#J-18808-Ljbffr