Digital Lead Generation Specialist

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that's what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we're building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

Job Description

As a Digital Lead Generation Specialist, you will play a key role in driving B2B lead generation across the European market. You'll be responsible for planning, executing, and optimizing paid media campaigns across platforms such as Google Ads, social media, and YouTube. Working closely with sales stakeholders, you'll ensure marketing efforts are aligned with business goals, delivering measurable results in a regulated environment. This role combines strategic campaign management with hands-on execution to support pipeline growth and customer acquisition.

Key accountabilities:

- Plan, execute, and optimise lead generation campaigns across Google Ads, all social media channels

- Develop and test creative assets and messaging in collaboration with marketing colleagues

- Analyse campaign performance using Google Analytics, Google Ads, and other tools to drive continuous improvement.

- Track and report on key metrics such as CPL, CTR, conversion rates, and ROI.

- Manage campaign budgets and ensure efficient allocation of spend across channels.

- Build and maintain strong relationships with sales stakeholders to align marketing efforts with pipeline goals.

- Provide actionable insights and regular updates to key stakeholders (sales, GTM teams) to support lead follow-up and conversion.

- Stay up to date with digital marketing trends, platform updates, and best practices.

Skills & experience required:

- 6 to 10 years of experience in digital marketing with a strong focus on lead generation.

- Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and YouTube campaigns.

- Proficiency in Google Analytics, Google Tag Manager, and other data analysis tools.

- Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.

- Excellent verbal and written communication skills Ability to manage multiple projects and stakeholders in a fast-paced environment.

- Agency management

- Strong presentation skills and ability to influence

- Bachelor's degree, or equivalent work experience

- Thorough knowledge of marketing and sales strategies

- Advanced knowledge of advertising/promotion and new business development

- Strong analytical and research skills

Additional information:

- The role offers a hybrid / flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.

This position is not eligible for visa sponsorship.

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to ourdisability accommodations for applicants.

Benefits:

We offer an exciting, fast-paced and diverse working environment with employees of many different nationalities. We provide benefits to help you protect your health and financial security; and give you peace of mind. We also invest in your career growth with development resources that give you the opportunity to stretch and shine.

Posting may be closed earlier due to high volume of applicants.

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