Senior Analyst/Program Manager, Digital Marketing Acquisition and Activation Platforms

Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title: Senior Analyst/Program Manager, Digital Marketing Acquisition and Activation Platforms

Travel Required?: Travel - 25% of time

Date: Jan 10, 2025

Hybrid

No Relocation Assistance Offered
Job Number#164791 - Dublin, Dublin, Ireland

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Senior Analyst/Program Manager, Digital Marketing Acquisition and Activation Platforms

We are excited to invite applications for the position of Senior Analyst, Digital Marketing Acquisition & Activation Platforms within our Global IT EMEA Team. Operating within the world’s leading Oral Care Company, we are leveraging some of the leading cloud based marketing technology to digitally connect. You will be responsible for implementing, managing and supporting the technology solutions and strategy which power our CCX (Consumer Connected Experience), Media Activation, Personalization, and Loyalty digital programs for our EMEA business partners. The ideal candidate is very customer focused and can work well both independently and within a team.

You will join a team of passionate, talented, impact-focused individuals who collaborate to implement and support marketing solutions to power Colgate-Palmolive’s Digital Transformation and deliver measurable business value. If you are intellectually curious, future-focused and solution-oriented, you will fit right into our fast-paced, collaborative environment

Key Responsibilities

1. Implementing and supporting leading cloud-based marketing technology to optimize and expand our digital programs, leading to more personalized engagement with our professionals, customers and consumers in the EMEA region.
2. Managing the ongoing run/operate of Salesforce Marketing Cloud and Data Cloud to enable EMEA regions to meet their acquisition and activation targets.
3. Leading functional requirements gathering, solution design, process improvement, testing, and implementation of marketing technologies across various projects.
4. Leading testing, including user acceptance testing, solution adoption, and solution acceptance.
5. Closely partnering with EMEA Business teams, marketing agency vendor teams and with Internal Global Information Technology teams to ensure that the EMEA marketing solutions are aligned with global strategy.
6. Building relationships with technology partners (including Salesforce) in the region to understand roadmaps, releases and platform updates, and communicate this to the business teams.
7. Co-authoring and enabling governance practices for the utilization of marketing technologies, with the goal of ensuring data quality and alignment to best practices.
8. The ideal candidate is very customer focused and can work well both independently and within a team, with demonstrated ability to document knowledge and share best practices.
9. Candidate should be a self-starter- eager to learn and leverage new technologies to build the best digital experience for our customers.

Basic Qualifications:

1. Bachelor's degree in computer science, information technology, engineering, electrical engineering, or a related field.
2. 5+ years professional experience working in Information Technology or Digital Marketing.
3. 5+ years experience working with Salesforce Marketing Cloud and Data Cloud.
4. Experience leading large full-lifecycle implementations and/or implementing integrated solutions including marketing solutions that are cloud based.
5. Experience working with large scale data systems and transactional customer data records.
6. Understanding of data management and data governance practices including data stewards, data custodians, data lineage, data quality, data cleansing, metadata management, etc.
7. Understanding of governmental privacy regulations on the collection and use of customer data (such a GDPR and CCPA) and how this impacts customer data management.
8. Ability to apply agile methodology and sprint development to manage project implementations and backlogs.
9. Ability to collaborate using the Google Suite of tools.
10. Familiarity with the Atlassian suite of tools (JIRA, Confluence, Trello).
11. Excellent verbal and written communication skills as well as customer relationship building skills.
12. Ability to adapt to and work effectively with a variety of engagements and in challenging situations.
13. Strong organization and project management skills.

Preferred Qualifications:

1. 2+ years experience with Snowflake.
2. Experience leveraging and implementing additional marketing technology including SAP Customer Data Cloud (Gigya).
3. Digital Media and Analytics Experience including Google Marketing Platform, Google Analytics, and Meta.
4. Strong analytical skills; proficient in analyzing and interpreting data from third-party platforms and adapt to custom internal tools.
5. Exposure to SAFe framework in previous implementations / projects.

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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