Audience Acquisition Program Manager

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At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Meet the Team:

The role of the Audience Acquisition Program Manager, within the Launch and Moments Marketing Team, should be an experienced, data driven, strategic Launch and Moments Programs Leader who owns and delivers connected marketing plans across the entire customer journey. Our end-to-end marketing programs bridge customer need to SAP cloud revenue aligned to growth priorities and objectives, and extend impact through Field, Partner, and Sales activation. This Audience Acquisition Program Manager role will work in close partnership with teams and leaders in Product Marketing and Global Marketing to drive net new growth across SAP's portfolio of offerings, driving targeted audience growth and engagements for our hero SAP flagship events through effective cross-functional collaboration, channel strategy development, and data-driven decision-making. Join the team to shape the market narrative for SAP and our capabilities and differentiators across AI, data, and applications.

What you'll do:

- Define and refine target audiences in partnership with stakeholders, data teams, and solution marketing to enable precise, personalized targeting aligned with demand objectives for both hero events and key launches.
- Align channel leads (Web, Promo Email, Organic Social, Paid Media, Field Sales, Partners) with event and launch audience strategies, developing detailed execution and timing plans.
- Manage promotion timelines in collaboration with Field Marketing, ensuring alignment with business and launch priorities.
- Coordinate with Global Event Comms and Campaign Services on promotional email testing, targeting optimization, and delivery.
- Report on performance and insights, providing clear recommendations for ongoing optimization.
- Leverage analytics and work with the data team to refine audience strategies, improve conversion rates, and enhance impact pre-, during-, and post-event or launch.
- Implement standardized tracking/tagging aligned with data taxonomy to ensure consistent reporting and insight generation working
- Lead global audience acquisition and launch workstreams, promoting best practices, standards, and operational excellence.
- Maintain an Audience Acquisition playbook with repeatable, scalable processes, integrating AI and automation where possible.
- Collaborate with our CX&I team to leverage market research and customer insights to inform audience targeting for launches and flagship events.
- Integrate launch audiences into all acquisition activities, ensuring launch messaging is embedded in targeting strategies and coordinated across channels before, during, and after launch.
- Optimize audience flow post-event, guiding engagement with event replays, launch content, and nurture pathways in collaboration with content and GTM leaders.
- Develop tailored, acquisition-focused content for newsletters, digital ads, social media, and other external channels with content experts.

What you bring:

- 7+ years in product / launch marketing, with 5+ years in audience acquisition and event marketing
- Strong expertise in digital marketing, data reporting, analytics, and deriving actionable insights
- Proficient in Adobe Analytics, SMC, Marketo, and Events SAC Dashboard
- Skilled in project management, executive communication, and cross-functional collaboration
- Proven ability to manage complex stakeholder relationships and present to executive audiences
- Data-driven, adaptable, and solutions-oriented with strong problem-solving skills
- Familiar with multi-channel digital strategies within demand generation plans
- Passionate about industry trends and continuous learning

This role is a fundamental contributor to our revenue generating activities and net new audience growth for sustained acquisition. We offer a dynamic work environment, opportunities for growth and professional development, and the chance to contribute to the success of high-impact events and global launch initiatives. If you are a strategic data driven thinker, with seasoned ability to communicate to a high standard, with a passion for audience acquisition, we'd love to hear from you

Location: The position is open to locations in EMEA & US timezone.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP,you can bring out your best.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy . Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 432615 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid.

Requisition ID: 432615

Posted Date: Aug 20, 2025

Work Area: Marketing

Employment Type: Regular Full Time

Expected Travel: 0 - 10%

Location:

Galway, IE, H91W3P8

Job Segment: Program Manager, ERP, Marketing Manager, Cloud, Embedded, Management, Technology, Marketing

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