Strategic Audience Growth and Engagement Leader

6 days ago


Galway, Galway, Ireland beBeeAudienceAcquisition Full time €94,307 - €124,994
Audience Acquisition Program Manager

Are you a strategic marketing professional looking to drive growth and engagement through data-driven audience acquisition?

  • Develop and implement connected marketing plans across the entire customer journey, bridging customer needs to revenue-generating activities.
  • Collaborate with cross-functional teams to drive net new growth, targeting specific audiences for high-impact events and global launch initiatives.
  • Utilize data analytics and market research to inform audience targeting strategies and optimize performance.
Key Responsibilities:
  • Define and refine target audiences in partnership with stakeholders and data teams.
  • Align channel leads with event and launch audience strategies, developing detailed execution and timing plans.
  • Manage promotion timelines in collaboration with Field Marketing, ensuring alignment with business priorities.
  • Report on performance and insights, providing clear recommendations for ongoing optimization.
Required Skills and Qualifications:
  • 7+ years of experience in product/launch marketing, with 5+ years in audience acquisition and event marketing.
  • Strong expertise in digital marketing, data reporting, and analytics.
  • Proficient in Adobe Analytics, SMC, Marketo, and Events SAC Dashboard.
Benefits:

As an Audience Acquisition Program Manager at SAP, you will have the opportunity to contribute to revenue-generating activities and drive net new audience growth. You will also enjoy a dynamic work environment, opportunities for growth and professional development, and the chance to shape the market narrative for a leading technology company.



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