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Strategic Data-Driven Marketing Leader

2 weeks ago

Galway, Galway, Ireland beBeeProgram Full time €120,000 - €140,000

Audience Acquisition Program Manager Role Overview


  • As an experienced data-driven marketing leader, you will own and deliver connected marketing plans across the entire customer journey.
  • Our end-to-end marketing programs bridge customer need to revenue-generating activities and extend impact through field, partner, and sales activation.

Key Responsibilities:


  1. Define and Refine Target Audiences: Work with stakeholders, data teams, and solution marketing to enable precise, personalized targeting aligned with demand objectives for both hero events and key launches.
  2. Align Channel Leads: Partner with channel leads (web, promo email, organic social, paid media, field sales, partners) to develop detailed execution and timing plans.
  3. Manage Promotion Timelines: Collaborate with field marketing to ensure alignment with business and launch priorities.
  4. Coordinate Promotional Email Testing: Work with global event comms and campaign services on promotional email testing, targeting optimization, and delivery.
  5. Report on Performance Insights: Provide clear recommendations for ongoing optimization.

Requirements:


  • 7+ years in product / launch marketing, with 5+ years in audience acquisition and event marketing
  • Strong expertise in digital marketing, data reporting, analytics, and deriving actionable insights
  • Proficient in Adobe Analytics, SMC, Marketo, and Events SAC Dashboard
  • Skilled in project management, executive communication, and cross-functional collaboration

Benefits:


  • A highly collaborative team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.
  • Opportunities for growth and professional development.

About Us:


We are a cloud company with two hundred million users and more than one hundred thousand employees worldwide. We are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.


Why SAP?


At SAP, we help our customers bring out their best by delivering innovative solutions that drive business value. Join us in shaping the market narrative for our capabilities and differentiators across AI, data, and applications.


How to Apply:


Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.