15h Left Senior Web Content Specialist

3 weeks ago

Limerick, Ireland Cook Medical Incorporated Full time

Overview

Are you passionate about crafting digital experiences that resonate with global audiences? Join our dynamic marketing team as a Senior Web Content Specialist and help shape the voice of our brand online. In this role, you’ll collaborate with cross-functional teams to develop and optimize web content that aligns with our brand strategy, enhances user experience, and drives engagement across customer journeys.

Responsibilities

- Develop and update web content using the global web content strategy to engage customers and site visitors.
- Collaborate with stakeholders, creatives, and SMEs to ensure content aligns with brand, UX, and customer journey goals.
- Plan SEO strategies including keyword research and metadata integration.
- Guide marketing teams on content best practices and ensure consistency across platforms.
- Monitor analytics dashboards and recommend content improvements to boost traffic and engagement.
- Ensure compliance with legal, regulatory, and brand guidelines.
- Participate in creative brainstorming, project planning, and feedback loops.
- Provide coaching or training to team members and contribute to process improvements.
- Manage multiple projects with limited supervision while maintaining high quality and productivity.

Qualifications

- Bachelor’s degree in English, Journalism, Communications, Media, Marketing, or a related field.
- Minimum 5 years of experience developing digital web content in a fast-paced, results-driven environment.
- Strong writing and editing skills with attention to grammar, detail, and brand voice.
- Experience collaborating with UX designers and digital marketers.
- Knowledge of SEO, analytics, and digital marketing strategies.
- Familiarity with regulated industries and adapting content to meet compliance standards.
- Experience with WordPress or similar CMS platforms is a plus.
- Excellent organizational, communication, and problem-solving skills.
- Ability to work independently and collaboratively across departments.

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