Digital Video Producer

15 hours ago

Dublin, Ireland News Corp UK & Ireland Limited Full time

Job Description

The Irish Sun is one of Ireland's biggest news brands, publishing a large number of stories every day and reaching millions of unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms, delivering news, entertainment, and sports coverage to our readers every day.

Your team: The Irish Sun is now focusing on an exciting, video-focused strategy to engage new audiences, putting video at the heart of our journalism. This is your chance to join a talented team, redefine how content is created and consumed, and leave your mark on the future of the brand. You will contribute to fast-paced, agenda-setting video output that drives traffic and revenue, as we redefine how a historic brand tells stories in the digital world.

Your role: You will be at the forefront of our shift to video, producing and editing compelling content that both informs and engages audiences across our news, sport, TV, showbiz and Fabulous sections. You will play a key role in driving our video output, ensuring that our strategy aligns with traffic goals and revenue-generating platforms, including our own site and social channels. Experience in producing original content for YouTube or other digital platforms and self-op filming and editing experience is essential. You will also commission and curate video content that amplifies our journalistic integrity while capitalising on what drives clicks, views, and conversations online.

Day to day you will:

- Production Expertise: Quickly turn around high quality YouTube content, while also creating short-form video for social platforms. You know how to produce compelling stories that resonate in a digital world.
- Traffic-Driven Strategy: Use data-driven insights to inform your decisions, focusing on creating high-performing content optimised for page views and video plays across platforms such as YouTube, the Irish Sun website, and social media.
- Audience Engagement: Understand what captures attention in the fast-paced digital environment and commission content that drives conversations, shares, and engagement across multiple channels.
- Collaboration with Journalists: Work closely with newsroom reporters and editors to turn breaking news, trending topics, and news events into compelling video content that resonates with online audiences.
- Platform Optimization: Analyse data to ensure all video content is tailored to various platforms, optimising for different algorithms, audience behaviours, and content formats across YouTube, social media, and the website.
- SEO & Metadata Management: Oversee SEO best practices for video content, including the creation of titles, descriptions, and tags that will boost discoverability and ranking on search engines and video platforms.
- Industry Awareness: Stay ahead of digital video trends in news, lifestyle, showbiz and sport, continuously experimenting with new formats, technologies, and approaches to audience engagement.
- Video Commissioning & Curation: Commission and curate original and creative video content that showcases our content pillars, ensuring it aligns with audience interests and traffic-driving objectives.

What we’re looking for from you:

- Cross-Platform Expertise: You know how to quickly create high-quality content across platforms, particularly YouTube, and have the ability to optimise it across social platforms for maximum impact.
- Digital Native: You are deeply immersed in the digital media landscape, with an intuitive understanding of what drives traffic online, especially through video content.
- Content Savvy: A solid understanding of journalistic practices, the latest trends in news, sports and entertainment coverage, and how to turn them into compelling visual stories that resonate with digital audiences.
- Data-Driven & Results-Oriented: You understand how to use analytics to inform content strategy and have a proven track record of driving audience growth and increasing video views through strategic commissioning.
- Creative & Fast-Paced: You thrive in a high-pressure, fast-moving environment, and are always ready to capitalise on breaking news or trending sports events to create impactful video content.
- Experienced Video Commissioner: You have experience in commissioning video in a large, fast-paced newsroom, and you know how to balance the demands of breaking news with the need to create evergreen content.
- Leadership & Collaboration: A natural collaborator who can work closely with journalists, producers, and technical teams to ensure a seamless video production process from concept to execution.

Life at News

At News UK some of us work flexibly, in many different ways. We encourage you to talk to us about the flexibility you need. We can’t promise to offer exactly what you want, but we do promise not to judge you for asking.

We champion diversity and inclusion, we strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Board, D&I strategy & training, creating more diverse content and our intern and apprenticeship programmes. We also have 8 employee-led networks; Cultural Diversity, News is Out, GenZ, Sustainability Champions, News for Parents, Women in Tech, News UK Christian Fellowship and we are awaiting the launch of our Women’s Steering Group.

We take pride in looking after our amazing talent at News UK supporting the Health and Wellbeing of our staff. We offer private medical insurance covering pre-existing conditions, discounted gym memberships, ClassPass at Home, weekly virtual HIIT, yoga and run club classes, and a ‘Bikes for Work’ scheme, as well as offering opportunities for physio/massage, counselling and legal support.

In addition we also offer:

- A generous pension scheme with employer contributions
- 25 days holiday and up to 4 volunteering days per year
- Maternity leave & paternity leave
- Wide range of training available, plus full LinkedIn Learning access
- ‘Bikes for Work’ scheme

We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on careers@news.co.uk

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