▷ Apply in 3 Minutes CVM Analyst
4 days ago
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ESB is a purpose led company striving to create a brighter future for the customers and communities we serve, leading the transition to reliable, affordable, low-carbon energy. Today, we operate one of the most progressive electricity systems in the world, with activities spanning electricity generation, transmission, distribution and supply in Ireland, Northern Ireland and Great Britain, and an international energy consulting business.
With almost 8,000 employees we invested €1bn in infrastructure last year, contributed over €2bn to the economies we operate in and distributed over €2m across a range of community initiatives. This requires us to bring the best of our capabilities together to deliver innovative and value-driven solutions that enable our customers to live low-carbon lives. ESB strives to foster an effective and inclusive culture where people engage, challenge and feel connected to our purpose, colleagues, customers and community.
Position Description
Electric Ireland is looking for a highly skilled CVM Analyst to work as part of the Customer Value Management (CVM) team. The CVM team works to increase the loyalty of existing customers, reduce switching away from Electric Ireland, encourage longer tenure and increased consumption, and to in general grow the value of the customer base as an asset to Electric Ireland.
This role will support Residential & SME campaign planning and execution across BTL campaigns including to track, analyse, report, evaluate performance Vs KPIs and develop recommendations to improve and develop campaigns to deliver on churn and value aspirations.
This role will have responsibility for reporting across CVM campaigns and initiatives for Residential customer bases. Critical to success is extensive and effective team working with many stakeholders across the business to deliver results.
Key Responsibilities
Customer Campaign Management
- Support the Smart product take up specifically for new cross-sell, retention and account management campaigns.
- Create and manage targeted service & marketing campaigns for delivering customer growth targets through both 3rd party providers and in house campaign management tools.
- Work closely with Sales, Marketing and Products & Propositions teams to help inform interactions, segmentation and campaign creation.
Campaign Reporting & Post Campaign Analysis
- Monitor campaign performance and analyse how we can potentially improve.
- Work alongside other teams to develop new and innovative ways of acquiring new customers and increasing the value of our existing customer base.
Full support of SAP Marketing Cloud (or equivalent campaign management tool)
- Manage end to end campaigns to send emails via SAP Marketing Cloud, delivering cost savings and efficiencies.
- Support in the improved customer journey by adding touchpoints with the customer via SMC.
- Work closely with BI&IT, DP and Marketing to ensure compliance of all campaigns are in line with GDPR regulation and data protection in the most efficient way.
Experience & Qualifications
- 3rd Level qualification or equivalent work experience
- 3+ years’ experience in a Commercial customer role.
- Experience developing customer campaign strategies, with a passion for the customer and CX excellence.
- Good analytical and interpretative skills.
- Excellent interpersonal skills with an emphasis on collaborative working.
- A self-starter with attention to detail and ability to positively influence teams.
- Delivers on time to a consistently high standard.
- Quantitative and analytical skills, with the ability to collate and present results in a concise and professional manner.
- SAP Marketing Cloud experience or similar Campaign Management systems
Location
ESB is committed to smart working – combining digital tools with a culture of trust and empowerment to enable flexible ways of working. The successful candidate may work flexibly within their jurisdiction with attendance at the workplace for in-person collaboration on at least two anchor days per week. All smart working arrangements are subject to manager approval and ongoing review, based on the operational requirements of the role, the team, and the individual.
Reporting to
CVM Campaign Manager, Residential Team, Electric Ireland
Why Work with Us?
- Opportunity to lead Ireland’s transition to net zero carbon future
- Progressive, hybrid working model
- Career development through mentoring and training
- Corporate Social Responsibility Opportunities
- Sports and Social Clubs
- Networking opportunities
- Credit Union
- Access to staff well-being programmes
- Generous parental leave entitlements
- Comprehensive Diversity & Inclusion programme
- Great team environment working to our Core Values: Courageous, Caring, Driven and Trusted
Closing Date
20th January 2025
Note: Please advise if you require any assistance or accommodations should you be called to attend an interview.
If you have any queries in relation to this job, please contact recruitment@esb.ie
Your application will be held in reserve for 6 months should you be suitable for the role.
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