Marketing Activation Specialist

2 weeks ago


Dublin, Dublin City, Ireland Britvic Full time

At Britvic, we're constantly refreshing and reimagining our business to ensure it's innovative and evolving while staying true to our vision – to be the most dynamic soft drinks company, creating a better tomorrow.

Job Overview

Britvic Ireland is seeking a dynamic Marketing Activation Specialist to bring brand strategies to life across key trade channels, both in-store and online. This role focuses on creating and executing innovative shopper activation programs, driving market share growth through engaging Below-the-Line campaigns tailored to diverse outlet types.

The ideal candidate will be a proactive, creative thinker with a passion for Shopper Marketing, adept at collaborating with stakeholders and agencies to deliver impactful, results-driven campaigns.

Key Responsibilities
  • Translate brand strategy into actionable shopper marketing campaign plans, leveraging insights on shopper triggers and barriers to purchase.
  • Develop yearly and monthly shopper activation plans with clear KPIs across key customers, aligning with company priorities, brand strategy, and customer events.
  • Collaborate with commercial teams, brand marketing, and agencies to develop optimal BTL marketing materials and innovative approaches for transformative point-of-purchase engagement.
  • Build strong relationships with key customers, ensuring BTL activation aligns with their strategies, POS requirements, and complexities.
  • Manage the Shopper Marketing budget, including spend forecast, monthly tracking, and cost-effective agency management.
  • Track and evaluate execution in-channel against agreed KPIs, adopting a 'Win, Learn, Change' approach.


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