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Marketing Communications Manager
2 weeks ago
We are seeking a highly motivated and experienced Digital Marketing Executive to join our team at TN Ireland. As a key member of our marketing department, you will be responsible for the execution of our digital marketing plan with the aim of promoting our company, increasing customer acquisition, engagement and retention.
Key Responsibilities:
- Responsible for the implementation of all digital marketing and social media activities that drive new user acquisition and revenue growth.
- Plan, design, execute and manage BB marketing campaigns, developing rich content that is tailored to customer personas to drive influence at different stages of the buyers' journey.
- Support APAC and UK teams with their marketing requirements as needed.
- Identify target audience and implement marketing campaigns across various digital platforms.
- Website development and landing page creation (knowledge of CSS and HTML would be beneficial).
- Deliver all company updates and news announcements through social media channels.
- Manage and optimise Google Ads campaigns and LinkedIn advertising.
- Analyse the performance of digital campaigns and digital platforms, prepare reports, and suggest recommendations for constant refinement and improvement.
- Manage relationships with third-party agencies.
- Design advertisements for both online and print and develop collateral (experience in Photoshop / InDesign / Illustrator is required).
- Continuously work with the Head of Marketing to develop, refine and implement an effective digital communications approach for the company.
- Liaise with partners regularly to plan and execute quarterly campaigns.
- Support the Head of Marketing on other key strategic marketing projects.
