Trade Marketing Professional: Dublin

2 weeks ago

Dublin, Dublin City, Ireland beBeeStrategic Full time
Key Account Manager: Trade Marketing Expert

This role is crucial to the development of RedBull brand growth ambitions within the Irish market. The Strategy and Planning Manager will coordinate and project manage all trade-led marketing activities.

The successful candidate will bring strong leadership skills to deliver all communication channels, coordinate effectively between marketing and sales, oversee POS development and implementation, and lead the execution of the market plan via Key Accounts and Field Sales teams.

  • Develop strategic visions for market growth with the Off Premise Manager.
  • Translate global strategies to local markets and ensure their execution.
  • Create trade marketing strategies and recommend commercial activities aligning with brand guidelines.
  • Design communication channels to support RedBull initiatives.
  • Manage internal KPIs to drive brand growth.
  • Enhance sales performance processes in Revenue Growth Management, Insights, and Sales Development Analysis.
  • Educate the brand team on in-store activity.
  • Ensure collaboration between Sales and Marketing for a consistent brand presence.
  • Deliver a 'Perfect Store' experience across the Off Premise customer base.
  • Oversee Category Management projects.
  • Handle international data sharing requests and global tool implementations.

Requirements:

- Minimum 3 years' experience in a similar role.

- Strong analytical skills, commercial acumen, strategic thinking, and leadership abilities.

- University Degree in Business, Marketing, or related field.

- Fluency in English (written and spoken).

About this Role:

This is an exciting opportunity to join a dynamic team and drive business growth through innovative trade marketing strategies.

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