Commercial Excellence Manager
5 days ago
At Novartis, we are seeking a Commercial Excellence Lead who can drive our customer engagement and commercial strategy forward. As part of our team, you will be responsible for developing and implementing customer-centric strategies that enhance our customers' experiences and optimize our commercial performance.
This role involves working closely with cross-functional teams to understand customer needs and preferences, and developing targeted marketing campaigns to meet those needs.
You will also be responsible for overseeing the sequencing of omnichannel engagement steps, tailoring customer experience journeys, and ensuring optimal allocation of time and channels through dynamic resource optimization.
In addition, this role leads on fieldforce productivity KPI's, data driven insights and leading capability-building approaches for field force and marketing teams.
Our ideal candidate will have a strong background in commercial excellence, sales, marketing or a related field, and experience in omnichannel marketing and resource optimization.
Responsibilities
- Develop and implement customer-centric strategies that enhance customer experience and optimize commercial performance.
- Work closely with cross-functional teams to understand customer needs and preferences.
- Develop targeted marketing campaigns to meet customer needs.
- Oversight of the sequencing of omnichannel engagement steps, tailoring customer experience journeys.
- Ensure optimal allocation of time and channels through dynamic resource optimization.
- Lead initiatives for the optimal allocation of time and channels using Dynamic Resource Optimization (DRO).
- Harmonize core KPIs and generate closed-loop insights on customer behaviors and activities.
- Lead capability-building initiatives for FF and marketing teams.
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