Digital Storytelling Lead

2 weeks ago


Dublin, Dublin City, Ireland beBeeStoryteller Full time €90,000 - €100,000

Job Overview

The Role

We are seeking a senior-level, strategic professional to lead the product storytelling strategy for our website. This role requires expertise in crafting compelling narratives that drive engagement and conversion.

You will oversee the development of a scalable web content strategy, optimize for engagement and conversions, and define messaging for new features and updates.

Key Responsibilities:

  • Oversight of product story across the website, ensuring clear, compelling, and high-converting narrative.
  • Leadership of a team, providing strategic direction, mentorship, and execution support.
  • Development and implementation of a web content strategy, focusing on engagement, conversions, and revenue impact.
  • Messaging definition for new features and updates, ensuring effective positioning on the website.
  • Partnership with cross-functional teams to evolve the site's user experience and conversion flows.
  • Data-driven approach to refine messaging and page performance, balancing creative storytelling with measurable impact.

Requirements:

  • 7-10+ years of experience in product marketing, web content strategy, or digital storytelling.
  • Exceptional writer & storyteller with deep understanding of product marketing.
  • Proven leadership experience with track record of managing and growing a team.
  • Deep expertise in web strategy, content, and conversion optimization.
  • Strong understanding of AI and customer service technologies.
  • Exceptional communication skills with ability to verbally communicate and sell-through ideas to executives.
  • Data-driven mindset with experience using analytics, A/B testing, and CRO tools.
  • Ability to balance strategic thinking with hands-on execution, ensuring seamless web experiences.
  • High attention to detail to uphold extremely high standards in execution and creativity.

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