Senior Marketing Specialist

1 day ago


Dublin, Dublin City, Ireland PlanNet21 Communications Ltd Full time

PlanNet21 Communications Ltd is seeking a Senior Marketing Specialist to join our growing team.

The ideal candidate will have some experience in business-to-business (B2B) marketing, with a focus on creating and executing effective marketing strategies to drive lead generation, customer acquisition, and revenue growth.

This role is suitable for a mid-level marketer, where there is ample opportunity to refine your marketing skills in a dynamic, technology environment.

We are looking for someone who can implement lead generation programs, use a mix of online and offline channels to generate qualified leads, create compelling and relevant B2B content, and plan and execute multi-channel marketing campaigns.

  • Key Responsibilities:
    • Lead Generation:
      • Implement lead generation programs to acquire new business customers.
      • Use a mix of online and offline channels, including content marketing, email campaigns, webinars, events, and social media, to generate qualified leads.
    • Content Creation:
      • Create compelling and relevant B2B content, including whitepapers, case studies, blog posts, and presentations.
      • Collaborate with the sales team to ensure consistent messaging and branding across all materials.
    • Campaign Management:
      • Plan and execute multi-channel marketing campaigns to target key B2B segments.
      • Work with our technology partners on joint campaigns to an agreed set of objectives.
      • Monitor campaign performance, analyse metrics, and adjust strategies to optimise results.


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