Senior Salesforce Marketing Cloud Specialist
4 weeks ago
Job Description:
My client, a leading multinational organisation, is seeking a Senior Salesforce Marketing Cloud and Data Cloud Expert to join their team. This is a permanent role based in Dublin City Centre, offering an exciting opportunity to work in a dynamic environment with cutting-edge cloud technologies.
Job Responsibilities
- Lead the implementation and optimisation of Salesforce Marketing Cloud and Data Cloud solutions.
- Develop and execute marketing automation strategies, leveraging journey builder, email studio, mobile studio, and advertising studio.
- Manage and enhance customer data models, integrations, and segmentation strategies using Salesforce Data Cloud.
- Collaborate with internal stakeholders to define business requirements and translate them into effective technical solutions.
- Ensure compliance with GDPR and other relevant data privacy regulations.
- Drive campaign performance and personalisation through AI-driven insights and analytics.
- Work closely with developers, CRM specialists, and data teams to integrate Salesforce with other enterprise systems.
- Provide training and support to marketing teams on best practices and platform capabilities.
Experience Required
- 5+ years of hands-on experience with Salesforce Marketing Cloud and Data Cloud.
- Expertise in SQL, AMPscript, SSJS, and data extensions for advanced personalisation.
- Strong background in marketing automation, customer journeys, and omnichannel marketing.
- Experience integrating Salesforce with third-party applications and data sources.
- Proven ability to work in a fast-paced multinational environment.
- Excellent communication and stakeholder management skills.
- Certification in Salesforce Marketing Cloud and/or Salesforce Data Cloud.
- Experience with CDP (Customer Data Platform) and DMP (Data Management Platform).
- Knowledge of Google Analytics, Adobe Analytics, or other marketing analytics tools.
- Familiarity with AI-driven marketing automation solutions.
- Experience working in a B2B or B2C enterprise environment.
Educational Requirements
- A Bachelor's degree in Marketing, Computer Science, Business, or a related field.
How to Apply
If you are interested in this role, please apply with your updated CV.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Information Technology and Marketing
Industries: Technology, Information and Media and Marketing Services
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