Beverage Brand Director

3 days ago

Dublin, Dublin City, Ireland beBeeBrandLeader Full time €80,882 - €124,117

Job Overview

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Global Brand Leader - Beverage Industry.
A visionary leader is sought to lead strategic brand initiatives within our global marketing team.

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This role focuses on long-term brand building, innovation and transformation across multiple markets and consumer segments.

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Key Responsibilities:

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  • Brand Strategy & Development">
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    • Lead the creation and deployment of global brand platforms and equity communications.">
    • Develop and manage strategic brand initiatives, including packaging, design, and identity evolution.">
    • Ensure brand consistency and relevance across diverse markets and consumer touchpoints.">
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  • Strategic Planning & Execution">
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    • Collaborate with regional and local teams to develop multi-year strategic plans.">
    • Drive alignment and execution of key brand programs across global markets.">
    • Lead strategic transformation initiatives including digital, media, and influencer strategies.">
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  • Agency & Partner Management">
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    • Manage relationships with creative and strategic agencies to foster innovation and outside-in thinking.">
    • Ensure timely delivery and execution of campaigns and brand assets.">
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  • Cross-Functional Leadership">
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    • Partner with insights, design, communications, commercialization, and innovation teams to deliver end-to-end brand programs.">
    • Align with internal stakeholders across global and regional teams to ensure cohesive brand execution.">
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  • Consumer & Market Insights">
    • ">
    • Lead insight-driven brand planning based on consumer needs and market dynamics.">
    • Oversee consumer research and data analysis to inform strategic decisions and optimize brand performance.">
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  • Thought Leadership & Innovation">
    • ">
    • Stay abreast of industry trends and emerging marketing practices.">
    • Bring fresh thinking and innovative approaches to brand building and consumer engagement.">
    ">

Requirements:

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  • ">
  • MBA or equivalent strongly preferred.">
  • 10+ years of marketing experience within the beverage industry (strong digital background preferred).">
  • Strong working knowledge of the beverage industry and understanding of franchise model.">
  • Sense of curiosity.">
  • Excellent collaborator with demonstrated ability to develop deep relationships with individuals and organizations from diverse backgrounds; ability to lead through influence rather than hierarchy.">
  • Experience working in a multi-market environment is a plus.">
  • Strong in multi-tasking, project management and prioritization skills.">
  • A strategic mindset able to harness their deep understanding of our consumer along with meaningful insights to drive our agenda.">
  • Ability to effectively work and lead cross-functional teams in a matrix environment, proven track record of influencing key stakeholders both internally and externally.">
  • Good entrepreneurial spirit ('act as owner').">
  • Experience managing agency partners to deliver brand experiences and engagement platforms.">
  • Experience leading internal cross-functional teams to develop and launch new programs/platforms.">
  • Highly analytical, motivated, decisive leader with excellent managerial skills.">
  • Strategic mind with an ability to think broadly, refine questions, and influence decision makers.">
  • Willing to travel internationally 20% of the time."]">

Keywords: BrandLeader

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