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E-Commerce Marketing Specialist

1 week ago

Dublin, Dublin City, Ireland Cpl Healthcare Full time

**Job Summary**

We are seeking a highly skilled Digital Marketing Executive to join our team at Cpl Healthcare. As a key member of our e-commerce organisation, you will be responsible for developing and executing comprehensive marketing strategies that drive growth and success.

The ideal candidate will possess a unique blend of creativity, strategic thinking, and technical skills, with a proven track record of delivering results in a fast-paced environment.

You will have the opportunity to work on a wide range of marketing initiatives, including ad campaigns, social media, and email marketing, as well as lead product development from ideation to release.

This is an exciting opportunity to join a growing organisation and contribute to the development of our e-commerce business.

**Key Responsibilities**

  • Develop and execute comprehensive marketing strategies across various channels, including ad campaigns, social media, and email marketing.
  • Manage B2B marketing initiatives, fostering relationships with corporate clients, and driving corporate sales.
  • Lead product development from ideation to release, including new product research, strategising, and planning.
  • Collaborate on brainstorming sessions for creative content, including ad design, social media posts, and product design.
  • Effectively navigate and utilise CRM systems, including Smarketing Cloud and Shopify, for customer relationship management and data-driven decision-making.
  • Develop and execute targeted email marketing campaigns ensuring optimal engagement and conversion rates.
  • Implement comprehensive social media strategies using tools like META Business Suite, Canva, and Shopify Social Media across platforms such as Instagram, Facebook, TikTok, and LinkedIn.
  • Manage and update the website content seamlessly through the Shopify CMS, ensuring a user-friendly and visually appealing online presence.
  • Monitor and manage feedback and reviews through platforms such as Survey Monkey, Google Forms, and Trustpilot, ensuring positive brand representation and addressing customer concerns.

**Requirements**

  • Minimum 2+ years previous experience in a similar role within eCommerce.
  • Marketing degree or equivalent.
  • In-depth knowledge of marketing strategies, digital marketing, and campaign development.
  • Knowledge and experience navigating META Business Suite, Google Ads Manager, Klaviyo (or similar email marketing platform), Canva, Instagram, Facebook, TikTok & LinkedIn.
  • Ability to analyse data, interpret trends, and make data-driven decisions using Excel, Google Analytics, and Shopify Analytics.