Digital Brand Manager

5 days ago


Carlow, Ireland Frs Recruitment Full time

About the Role

Frs Recruitment's client is seeking a talented Marketing Executive to design and implement effective marketing strategies that drive sales and customer engagement.

This position requires a skilled marketer with expertise in digital marketing, content creation, and campaign management.

Main Responsibilities:

  • Website Management
    • Ensure the company website is up-to-date with fresh and accurate content.
    • Implement SEO strategies to boost website traffic and performance.
    • Analyse and report on website metrics, including user behaviour, traffic, and conversion rates.
  • Social Media Strategy
    • Develop and execute social media strategies across multiple platforms.
    • Create engaging content that aligns with the brand voice and values.
    • Interact with followers, respond to queries, and build brand loyalty.
    • Track and report on social media performance.
  • Marketing Initiatives
    • Contribute to the planning and execution of digital and traditional marketing campaigns.
    • Create marketing materials, including newsletters, brochures, flyers, and in-store signage.
    • Stay informed about industry trends and competitor activities.
  • Team Collaboration
    • Collaborate with the sales team to align marketing efforts with in-store promotions.
    • Support event planning and seasonal activities to attract customers.

Necessary Qualifications:

  • Proven experience in marketing, preferably in digital marketing, social media, and website management.
  • Strong understanding of SEO, Google Analytics, and social media advertising.
  • Creativity and strong content creation skills.
  • Exceptional communication and organisational abilities.
  • A degree in Marketing, Communications, or a related field is desired.
  • A passion for gardening, lifestyle, or retail marketing is a plus.


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