Digital Brand Manager
5 days ago
About the Role
Frs Recruitment's client is seeking a talented Marketing Executive to design and implement effective marketing strategies that drive sales and customer engagement.
This position requires a skilled marketer with expertise in digital marketing, content creation, and campaign management.
Main Responsibilities:
- Website Management
- Ensure the company website is up-to-date with fresh and accurate content.
- Implement SEO strategies to boost website traffic and performance.
- Analyse and report on website metrics, including user behaviour, traffic, and conversion rates.
- Social Media Strategy
- Develop and execute social media strategies across multiple platforms.
- Create engaging content that aligns with the brand voice and values.
- Interact with followers, respond to queries, and build brand loyalty.
- Track and report on social media performance.
- Marketing Initiatives
- Contribute to the planning and execution of digital and traditional marketing campaigns.
- Create marketing materials, including newsletters, brochures, flyers, and in-store signage.
- Stay informed about industry trends and competitor activities.
- Team Collaboration
- Collaborate with the sales team to align marketing efforts with in-store promotions.
- Support event planning and seasonal activities to attract customers.
Necessary Qualifications:
- Proven experience in marketing, preferably in digital marketing, social media, and website management.
- Strong understanding of SEO, Google Analytics, and social media advertising.
- Creativity and strong content creation skills.
- Exceptional communication and organisational abilities.
- A degree in Marketing, Communications, or a related field is desired.
- A passion for gardening, lifestyle, or retail marketing is a plus.
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