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2 weeks ago
The Tagging Operations Lead plays a pivotal role in overseeing end-to-end tagging processes for web and marketing campaigns. This involves leading the implementation and management of web analytics and marketing tags across all digital platforms.
This leadership position entails optimizing tagging processes to support data-driven decisions, while fostering a collaborative team environment that encourages continuous learning and professional growth.
About the Role
- Lead and manage a team of tagging specialists, providing direction, oversight, and mentorship.
- Develop and implement robust processes for web and campaign tagging to ensure data quality and operational efficiency.
- Collaborate with stakeholders from marketing, analytics, development, and IT to align tagging operations with business objectives.
- Support Leadership with Operational Reporting and Decision making.
Key Responsibilities:
- Manage and mentor the tagging team, ensuring high performance and continuous improvement.
- Foster a culture of collaboration and inclusivity, encouraging employees to grow professionally.
- Act as the primary point of contact for all tagging-related inquiries and issues.
- Facilitate communication between departments to ensure tagging requirements are understood and implemented correctly.
- Work closely with marketing, product, and development teams to integrate tagging solutions seamlessly.
- Conduct training sessions and workshops to educate stakeholders on the importance of tagging and data integrity.
Requirements
- Around 12 – 15 years of experience in managing and mentoring a team of professionals is preferred.
- Experience in tag management, web analytics, or digital marketing.
- Proficiency in tag management systems (e.g., Google Tag Manager, Tealium).
- Strong analytical skills and proficiency in debugging tools (e.g., Google Tag Assistant, Chrome Developer Tools).
- Excellent leadership, communication, and collaboration skills.
We are committed to helping people with disease and their families through innovative science and community efforts. Collaborating, supporting, and inspiring each other enables us to achieve breakthroughs that change patients' lives.
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