Digital Marketing Strategist

20 hours ago

Galway, Galway, Ireland beBeeMarketing Full time €45,000 - €60,000

Join a dynamic team as a Marketing Leader to drive all marketing activity across our e-commerce website, retail stores, and brand.

Key Responsibilities
  • Create and manage email marketing campaigns using Klaviyo
  • Oversee automated email flows with agency support
  • Work with agency partners to manage SMS marketing strategy and delivery

Social Media & Content

  • Create and post engaging social media content across platforms
  • Plan seasonal social campaigns aligned with brand tone and messaging
  • Manage content calendar and brand storytelling across digital touchpoints
  • Track and report on performance

Paid Advertising

  • Coordinate with agency partners on Meta and Google Ads strategy
  • Monitor performance and provide input to improve ROI
  • Align paid content with organic campaigns and brand goals

Campaign & Brand Marketing

  • Plan and deliver marketing campaigns for new collections, gifting periods and key brand moments
  • Project manage lifestyle and e-commerce photo shoots, including shot lists, styling and themes
  • Create radio ads and printed materials to support seasonal campaigns

Reporting & Analytics

  • Track, analyse and report on performance across all digital channels
  • Use insights to improve campaign effectiveness, website conversions and customer retention
  • Confident in using analytics tools (e.g. Google Analytics, Shopify reports, Klaviyo dashboards)

Retail & B2B Support

  • Develop POS and in-store marketing materials
  • Support marketing, including events for retail stores, artisan cafe, and production mill
  • Work with the B2B team to support wholesale and trade marketing

Retention & Customer Experience

  • Create and manage loyalty campaigns and post-purchase journeys
  • Ensure communications are aligned across all customer touchpoints
  • Provide occasional customer service support where needed

Requirements:

  • 5+ years' experience in a digital marketing role
  • Degree or post-graduate qualification in Marketing, Digital Marketing, or a related discipline
  • Experience with Klaviyo, Shopify, Meta Ads Manager, and Google Ads
  • Knowledge of SEO best practices (including technical SEO)
  • Comfortable using Canva, Adobe Creative Suite or other design tools
  • Strong copywriting, campaign planning and project management skills
  • Ability to manage multiple deadlines and prioritise tasks
  • Experience working with external agencies
  • Strong attention to detail and passion for brand building

Nice to Have:

  • Video editing skills
  • Experience working in e-commerce, retail, or lifestyle sectors
  • Knowledge of retention marketing and loyalty strategy

Benefits:

  • Full-time position
  • Bike to work scheme
  • Employee discount
  • On-site parking

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