Chief Digital Strategist

2 weeks ago

Galway, Galway, Ireland beBeeDigitalMarketing Full time €45,000 - €60,000
Key Role in Digital Marketing

This is a key position within our organization, responsible for designing and executing marketing campaigns across various digital channels.

Responsibilities:
  • Email & SMS Marketing: Plan and manage all email marketing initiatives using Klaviyo. Oversee automated email flows with agency support. Collaborate with agency partners to manage SMS marketing strategy and delivery.
  • Social Media & Content: Develop and post engaging social media content across platforms. Create seasonal social campaigns aligned with brand tone and messaging. Manage content calendar and brand storytelling across digital touchpoints.
  • Paid Advertising: Coordinate with agency partners on Meta and Google Ads strategy. Monitor performance and provide input to improve ROI. Align paid content with organic campaigns and brand objectives.
  • Website & E-commerce: Manage daily content/product updates on Shopify website. Own image selection, SEO, product merchandising, and tagging. Ensure strong user experience, brand consistency, and seasonal relevance.
  • Campaign & Brand Marketing: Design and execute marketing campaigns for new collections, gifting periods, and key brand moments. Project manage lifestyle and e-commerce photo shoots, including shot lists, styling, and themes. Create radio ads and printed materials to support seasonal campaigns.
  • Reporting & Analytics: Track, analyze, and report on performance across all digital channels. Utilize insights to improve campaign effectiveness, website conversions, and customer retention. Proficient in using analytics tools (e.g., Google Analytics, Shopify reports, Klaviyo dashboards).
  • Retail & B2B Support: Develop POS and in-store marketing materials. Support marketing efforts, including events for retail stores, artisan cafes, and production mills. Collaborate with the B2B team to support wholesale and trade marketing.
  • Retention & Customer Experience: Develop and manage loyalty campaigns and post-purchase journeys. Ensure communications are aligned across all customer touchpoints. Provide occasional customer service support when needed.

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