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Strategic Content Developer
3 weeks ago
Content Marketing Manager
OverviewThis role sits at the intersection of content creation, sales enablement, and digital marketing. We are looking for a creative communicator with strong program management skills to develop and execute a global social selling strategy.
Key Responsibilities:- Develop and manage the content calendar for social selling across platforms.
- Create engaging, brand-aligned content for sales leadership to build thought leadership and strengthen presence among target audiences.
- Analyze engagement metrics and refine content strategies to optimize reach and impact.
- Partner with the Head of Sales Enablement to design programs that generate interest among prospects and deepen engagement with existing partners.
- Define functional requirements for programs using CRM and marketing automation tools, ensuring scalability and effectiveness.
- Create customer-focused content for emails, social, landing pages, and educational materials; tailor messaging to buyer journey stages.
- Manage internal communications, including monthly video updates and slides; maintain and update the internal sales enablement site with timely content and resources.
- Bachelor's degree in Marketing, Communications, or related field.
- 4–6 years of experience in communications, marketing, or sales enablement.
- Experience developing and executing content strategies across multiple channels.
- Working knowledge of Salesforce and marketing automation platforms.
- Ability to use performance data to iterate on content and program effectiveness.
- Strong proficiency in video editing, motion graphics, and presentation design.
- Excellent written and verbal communication skills with attention to detail.
- Ability to collaborate effectively with cross-functional teams and sales leadership.
- Creativity and a proactive approach to problem-solving.