
Strategic Content Marketing Specialist
1 week ago
As a strategic content marketing professional, you will play a pivotal role in shaping our global narrative and driving business growth.
We are seeking an innovative and results-driven individual to lead the development of compelling content strategies across multiple channels, including social media, email, and internal communications.
About the Role- Key Responsibilities:
- Social Selling Program Management & Content Calendar Ownership:
- Develop and execute a global social selling strategy in collaboration with sales leadership to enhance our presence and build thought leadership among target audiences.
- Own and manage the content calendar for social selling efforts across platforms such as LinkedIn, Reddit, and others.
- Create engaging and brand-aligned content that resonates with our sales leadership and fosters meaningful connections with prospects and partners.
- Analyze engagement metrics and refine content strategies to optimize reach and impact.
- Interest Generation and Partner Nurture Program Development:
- Partner with the Head of Sales Enablement to design and implement programs that generate interest among prospects and deepen engagement with existing partners.
- Define functional requirements for these programs using CRM and marketing automation tools, ensuring scalability and effectiveness.
- Continuously assess and recommend enhancements to marketing automation and CRM capabilities to support evolving program needs.
- Content Development for Nurture and Engagement Programs:
- Create compelling, customer-focused content for use across email campaigns, social media, landing pages, and educational materials.
- Tailor messaging to different stages of the buyer journey to improve conversion and nurture results.
- Ensure all program content reflects brand voice and aligns with overarching sales and marketing goals.
- Internal Sales Communications and Enablement Site Management:
- Manage internal communications from sales leadership, including producing monthly video updates, designing slides, and adding motion graphics.
- Collaborate with sales leaders to craft messages that inform, inspire, and align the global sales organization. Develop a clear internal communications strategy, including planning cadence, content themes, and messaging alignment.
- Maintain and update the internal sales enablement site, ensuring timely publication of content, tools, and resources that support sales effectiveness.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 4-6 years of experience in communications, marketing, or sales enablement.
- Experience developing and executing content strategies across multiple channels.
- Working knowledge of Salesforce and marketing automation platforms.
- Comfort with using performance data to iterate on content and program effectiveness.
- Strong proficiency in video editing, motion graphics, and presentation design.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Ability to collaborate effectively with cross-functional teams and sales leadership.
- Creativity and a proactive approach to problem-solving.
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