Strategic Content Marketing Specialist

2 weeks ago

Dublin, Dublin City, Ireland beBeeContent Full time €90,000 - €110,000

As a strategic content marketing professional, you will play a pivotal role in shaping our global narrative and driving business growth.

We are seeking an innovative and results-driven individual to lead the development of compelling content strategies across multiple channels, including social media, email, and internal communications.

About the Role
  • Key Responsibilities:
  • Social Selling Program Management & Content Calendar Ownership:
    • Develop and execute a global social selling strategy in collaboration with sales leadership to enhance our presence and build thought leadership among target audiences.
    • Own and manage the content calendar for social selling efforts across platforms such as LinkedIn, Reddit, and others.
    • Create engaging and brand-aligned content that resonates with our sales leadership and fosters meaningful connections with prospects and partners.
    • Analyze engagement metrics and refine content strategies to optimize reach and impact.
  • Interest Generation and Partner Nurture Program Development:
    • Partner with the Head of Sales Enablement to design and implement programs that generate interest among prospects and deepen engagement with existing partners.
    • Define functional requirements for these programs using CRM and marketing automation tools, ensuring scalability and effectiveness.
    • Continuously assess and recommend enhancements to marketing automation and CRM capabilities to support evolving program needs.
  • Content Development for Nurture and Engagement Programs:
    • Create compelling, customer-focused content for use across email campaigns, social media, landing pages, and educational materials.
    • Tailor messaging to different stages of the buyer journey to improve conversion and nurture results.
    • Ensure all program content reflects brand voice and aligns with overarching sales and marketing goals.
  • Internal Sales Communications and Enablement Site Management:
    • Manage internal communications from sales leadership, including producing monthly video updates, designing slides, and adding motion graphics.
    • Collaborate with sales leaders to craft messages that inform, inspire, and align the global sales organization. Develop a clear internal communications strategy, including planning cadence, content themes, and messaging alignment.
    • Maintain and update the internal sales enablement site, ensuring timely publication of content, tools, and resources that support sales effectiveness.

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4-6 years of experience in communications, marketing, or sales enablement.
  • Experience developing and executing content strategies across multiple channels.
  • Working knowledge of Salesforce and marketing automation platforms.
  • Comfort with using performance data to iterate on content and program effectiveness.
  • Strong proficiency in video editing, motion graphics, and presentation design.
  • Excellent written and verbal communication skills, with a keen eye for detail.
  • Ability to collaborate effectively with cross-functional teams and sales leadership.
  • Creativity and a proactive approach to problem-solving.

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