Senior Trade Marketing Manager for FMCG

1 week ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €45,000 - €75,000

About the Role

We are seeking an experienced Senior Trade Marketing Manager to join our dynamic marketing team. This is a fantastic opportunity to work across a portfolio of well-known brands and play a key role in driving customer engagement for a major national retailer.

As a hybrid working professional, you will be responsible for developing and executing annual activation plans, ensuring alignment with commercial priorities and retailer expectations. You will work cross-functionally with internal teams and external partners to deliver impactful trade marketing campaigns, in-store events, and product launches.

Key Responsibilities:

  1. Develop and deliver activation plans for a key retail account.
  2. Manage trade marketing initiatives, including in-store campaigns and CRM activities.
  3. Coordinate point-of-sale development and activation across multiple brands.
  4. Oversee customer product set-up and in-store events.
  5. Liaise with agencies to produce creative assets for in-store, online, and digital channels.
  6. Collaborate with partner brands and suppliers on joint activation opportunities.

Requirements:

  • Degree qualified with experience in shopper or trade marketing.
  • Proven ability to manage multiple projects and deadlines.
  • Strong organisational skills and attention to detail.
  • Experience with POS (point of sale) development and event management.
  • Confident communicator able to build strong stakeholder relationships.
  • Commercially astute with good analytical skills.

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