
Content Planning Specialist
2 weeks ago
About the Role:
This role involves leading the development of insight-driven strategies to connect training and communications with real-world impact. The successful candidate will craft seamless journeys that align with business goals and regulatory standards, making a difference in how knowledge is shared across global audiences.
Key Responsibilities:
- Develop multichannel content strategies aligned with training and communication campaign goals
- Integrate medical insights, market data, and audience research into strategic content planning
- Conduct content audits and gap analyses to inform actionable improvements
- Lead discovery workshops with internal and external teams to shape content direction
- Write clear, compliant copy across various formats and channels
- Create frameworks and governance documentation based on audience insights
- Define and report on success metrics for content strategy effectiveness
- Collaborate across teams to deliver content within budget and timelines
Requirements:
- Bachelor's degree in English, communication, journalism, life sciences, or a related field
- Minimum 8 years of experience as a content strategist, preferably in pharmaceutical or agency settings
- At least 3 years of experience in medical or scientific copywriting
- Proven ability to produce content strategy documentation, including audits, gap analyses, and governance frameworks
- Strong portfolio of strategic work and copy samples targeting healthcare professionals, sales representatives, or patients
- Experience leading in-person strategy and content workshops
- Fluent in English, both written and spoken
- Strong understanding of medical and scientific concepts with strategic and organizational thinking skills
- Experience with digital content tools
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