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Digital Growth Strategist, EMEA

3 weeks ago

Dublin, Dublin City, Ireland TN Ireland Full time
About the Role

We're seeking a seasoned marketing professional to lead demand generation efforts for our global products in EMEA. As a key member of our marketing team, you will develop and execute multi-channel campaigns to drive pipeline growth and revenue targets.

You will work closely with sales, central marketing teams, and operations to build out the demand generation strategy for markets across EMEA. Your expertise in demand generation, growth marketing, or a related function within a B2B environment is essential in achieving company goals.

Key Responsibilities:
  • Develop, launch, and measure multi-channel integrated campaigns across various channels (webinars, events, direct mail, email, digital) that convert accounts within our ICP to qualified pipeline
  • Develop and execute ABM strategies with sales to exceed pipeline goals leveraging both inbound and outbound tactics
  • Implement and optimize the funnel from awareness to conversion with targeted campaigns diving deep into every level of the customer journey to improve conversions
  • Oversee events and field marketing to enhance brand awareness and generate new business opportunities
  • Own the reporting and analytics for all demand gen efforts in global markets presenting insights and actionable recommendations to senior leadership
  • Partner with sales leadership for global markets aligning marketing efforts with sales strategies to ensure a common goal and effort maximizing results

This position reports to the EMEA Director of Demand Generation in London and is based out of Dublin or London. If you are a proactive, creative, and metrics-driven leader who has strong ownership and is passionate about setting and executing strategy, we encourage you to apply for this role.