Ecommerce Email Marketing Strategist

3 days ago


Dublin, Dublin City, Ireland Carrolls Irish Gifts Full time
About the Role

We are seeking a skilled Ecommerce Email Marketing Strategist to join our team at Carrolls Irish Gifts. As a key member of our marketing department, you will be responsible for developing and executing email marketing strategies to drive sales, customer engagement, and retention for our eCommerce business.

Key Responsibilities:

  • Create, communicate, and deliver an email marketing and customer retention growth plan.
  • Design, execute, and manage email marketing campaigns using platforms like Klaviyo.
  • Develop and implement customer retention strategies to increase repeat purchases and customer lifetime value.
  • Work closely with internal teams to craft compelling content for newsletters/blogs, promotions, and personalized retention campaigns.
  • Analyse performance metrics to enhance email strategies and improve customer retention rates.
  • Segment and maintain the email list, focusing on identifying and engaging at-risk customers.
  • Ensure GDPR compliance and adherence to email marketing best practices.

Requirements:

  • Minimum 3-4 years of experience with email marketing and customer retention strategies.
  • Consistent and demonstrable achievements of successful email campaigns and improving customer retention rates.
  • Strong analytical skills with proficiency in analysing customer behaviour and campaign data.
  • Experience in developing and implementing customer loyalty programs.
  • Excellent organizational skills and high attention to detail.
  • Proficiency in Excel for data analysis and reporting.
  • Strong communication skills, both written and verbal.
  • Ability to work effectively under pressure and adapt to changing priorities.


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