Email and SMS Campaign Specialist
2 days ago
About the Job
We are seeking an experienced Digital Strategist to join our team at Klaviyo Inc.
The ideal candidate will have a proven track record of developing and executing successful data-driven marketing campaigns.
The Digital Strategist will be responsible for collaborating with clients to understand their business objectives and marketing goals.
The role requires a strong understanding of email and SMS marketing best practices and strategies, as well as the ability to analyze client data to identify opportunities for improved customer engagement and revenue growth.
The successful candidate will have excellent communication and client-facing skills, with the ability to explain complex concepts to non-technical stakeholders.
Key Responsibilities:
- Collaborate with clients to understand their business objectives and marketing goals.
- Analyze client data to identify opportunities for improved customer engagement and revenue growth.
- Develop customized marketing strategies that leverage the capabilities of the Klaviyo platform.
- Design comprehensive email and SMS marketing campaigns that resonate with target audiences.
- Provide expert guidance on best practices for email and SMS marketing, segmentation, and personalization.
- Implement A/B testing and data analysis to refine campaign performance.
- Partner with cross-functional teams to ensure seamless execution of strategies.
- Monitor campaign performance and provide regular performance reports to clients.
- Offer recommendations for optimization and campaign enhancement based on data insights.
- Stay up-to-date with industry trends and emerging technologies to provide innovative solutions.
- Deliver exceptional client experiences through clear communication and effective relationship-building.
Qualifications:
- 7+ years of experience in email marketing, SMS marketing, owned channels, digital marketing or related fields.
- Some brand/client side experience preferred.
- Bachelor's degree or commensurate experience.
- Demonstrated experience with Klaviyo or similar marketing automation platforms.
- Knowledge of Customer Data Platforms (CDPs) and their role in data-driven marketing.
- Proven experience in developing and executing successful data-driven marketing campaigns.
- Strong understanding of email and SMS marketing best practices and strategies.
- Strong communication and client-facing skills, with the ability to explain complex concepts to non-technical stakeholders.
- Analytical mindset with the ability to interpret data and provide actionable insights.
- Strong project management skills to oversee implementations and campaigns from start to finish.
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
- Ability to work collaboratively in cross-functional teams.
- Proven track record of driving successful marketing campaigns and achieving results.
- Proficiency in other languages including German, French and/or Spanish a plus.
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