Email Communications Manager
5 days ago
We are seeking a Digital Marketing Campaign Specialist to join our team at Carrolls Irish Gifts. The successful candidate will have a proven track record of developing and executing successful digital marketing campaigns, with a focus on email marketing and customer retention.
Responsibilities:
- Create, communicate, and deliver an email marketing and customer retention growth plan.
- Design, execute, and manage email marketing campaigns using platforms like Klaviyo.
- Develop and implement customer retention strategies to increase repeat purchases and customer lifetime value.
- Work closely with internal teams to craft compelling content for newsletters/blogs, promotions, and personalized retention campaigns.
- Analyse performance metrics to enhance email strategies and improve customer retention rates.
- Segment and maintain the email list, focusing on identifying and engaging at-risk customers.
Requirements:
- Minimum 3-4 years of experience with email marketing and customer retention strategies.
- Consistent and demonstrable achievements of successful email campaigns and improving customer retention rates.
- Strong analytical skills with proficiency in analysing customer behaviour and campaign data.
- Experience in developing and implementing customer loyalty programs.
- Excellent organizational skills and high attention to detail.
- Proficiency in Excel for data analysis and reporting.
- Strong communication skills, both written and verbal.
- Ability to work effectively under pressure and adapt to changing priorities.
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