Campaign Optimization Specialist

2 days ago


Dublin, Dublin City, Ireland Icebreaker Full time

About the Role

As a Campaign Optimization Specialist at Icebreaker, you will be responsible for managing digital marketing campaigns across various channels, optimizing for maximum performance and ROI alignment with commercial sales targets.

Your Key Responsibilities

  1. Develop and implement campaign optimization strategies that drive brand growth and meet commercial sales targets.
  2. Monitor key performance indicators (KPIs) and identify areas for improvement to drive business results.
  3. Collaborate with cross-functional teams to surface up critical performance metrics, insights, and trends for key stakeholders.
  4. Help establish best practices for reporting and measurement using the latest tools and technology.
  5. Drive overall marketing performance and measurement roadmap – understanding what activities drive results for Icebreaker and sharing key insights and learnings across the business.
  6. Support econometrics projects for the marketing team to comprehend what drives sales and how best to allocate marketing investment.

Your Skills and Qualifications

  • Expertise in social, search, and programmatic media, including goal setting and campaign optimization techniques.
  • Proven experience managing large-scale, complex performance campaigns while reducing costs per result and maintaining quality standards.
  • Excellent analytical and problem-solving skills, with the ability to communicate complex ideas effectively.
  • Strong proficiency in Microsoft Office programs, web analytics platforms, DSPs, social platforms, and dashboard solutions.
  • Ability to work collaboratively with cross-functional teams to drive business results.


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