Campaign Analyst

7 days ago

Dublin, Dublin City, Ireland Sojern Full time

Position summary:

The Analyst role drives operational efficiency throughout the company and this fast-paced position supports multiple teams, ensuring seamless operations and contributing to our dynamic, travel-centric environment. In the Analyst role you will play a critical role within the team by ensuring our digital advertising campaigns are structured effectively, provide accurate data for decision-making, meet client requests promptly, and develop improved methods to maintain data quality across our systems. This role involves exposure to Sojern's digital advertising channels, focusing primarily on Facebook and some Display. The successful candidate will be highly detail-oriented and capable of communicating information and recommendations to various teams across the business.

If you thrive in a fast-paced, innovative and collaborative environment, and are excited by the idea to make impactful data-driven decisions every day, then Sojern is the place for you

What you will do:

  • Manage Facebook campaigns by combining audience segmentation, bidding, delivery and pricing strategies to extract optimal conversion based performance by leveraging travel data.
  • Develop and optimize processes for digital advertising campaigns (Facebook/Instagram/Meta) which contribute to running campaigns at or above expected performance metrics and benchmarks.
  • Define a campaign's target needs and requirements by working with the Commercial team to understand and deliver the client's performance expectations.
  • Create best practices documentation and roll out your techniques to the Client Success and fellow AdOps team members globally.
  • Work with Sojern's trafficking team to improve Facebook campaign creation processes.
  • Collaborate with the Product, Engineering, and Data Science teams on various data and automation related projects.
  • Develop Tableau dashboards that allow leadership to view Sojern's Facebook business in a meaningful way and allow the Ad Operations team to more efficiently perform day-to-day responsibilities.
  • Communicate your insights and techniques to multiple internal stakeholders; diligent written and excellent presentation skills are key.
  • Be rigorously Data Driven in every aspect of your work, insights, and communications.
  • Bring your deep problem solving and analytical skills to ferret out the techniques necessary to optimize campaigns that leave the competition scratching their heads.

What you bring to the table:

  • BS in Business, Data Analytics, Economics, Marketing, Management, Data Science, Computer Science, Mathematics, Statistics, or related field; MBA or graduate degree a plus.
  • 2-4 years of hands-on experience in data or business analytics role, with at least 1 year of experience in digital advertising preferred.
  • Experience with Facebook/Instagram/Meta required, and a plus with Display Programmatic and/or Search Engine Marketing experience.
  • Experience extracting, analyzing, and sharing insights derived from data using various tools such as Excel, SQL, Python, and Tableau preferred.
  • A positive attitude each day. As a team, we support each other through training and ad hoc help.
  • Excellent oral and written communication skills.
  • Ability to work in a fast paced environment, balance multiple priorities, and work with remote offices.

What we have for you:

We take a whole-person approach to create a Sojernista Experience that allows our people to thrive, not just as employees, but as humans. As an employee of Sojern, you would benefit from this in the following ways:

  • Rewards & Recognition: Competitive compensation packages, stock options offered to every employee, Bonusly program to reward and recognize team wins and performance, plus employees can take up to 40 hours of paid time per year to volunteer and give back to the community.
  • Flexibility: Flexi-Friday benefit, hybrid or remote work options for most roles, time-zone friendly work hours with async collaboration.
  • Connection: Team offsites planned annually, six employee resources groups, regular virtual and in office team building events, monthly company All Hands & leadership Q&As.
  • Wellbeing: PTO allowance to recharge, comprehensive healthcare options, paid parental leave (16 weeks for birthing parents; 12 weeks for non-birthing parents), retirement contributions and investment options (for applicable locations), travel benefits (hotel stay benefit & IATA membership), plus mental health, wellness & financial health resources.
  • Growth: Learning & development stipend, mentorship program, career development programs, leadership training.
  • Productivity: Home office tech set up (laptop, monitor, keyboard, mouse), monthly internet and phone allowance, modern tools to communicate and collaborate (Slack, Google Suite).

About Sojern:

At Sojern, we believe in the power of travel as a way to bring the world together. It is that passion that drives Sojern to build smart digital solutions that help travel marketers reach travelers efficiently, and increase long-term growth, customer loyalty and profitability.

Our customers include hotels, attractions and tourism boards, and they use the power of machine learning, data science and real-time traveler data in Sojern's products to build direct relationships with travelers across social, mobile and the web. Now, more than ever, our thousands of customers rely on Sojern to drive visits, bookings, and ticket sales by engaging with travelers as they plan their travel.

As a globally distributed company, we are headquartered in San Francisco with employees based in 14 countries and counting. Our team is passionate about travel and the core values that define our culture: Win as a Team, Embrace Inclusion, Be Genuine, Deliver Wow, and Center Around the Customer.

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